TABS Analytics 2016 New Business Metrics Guide - Part III
New Business Metrics with the Same Old Market Data
TABS Analytics is proud to provide a report on its New Business Metrics study covering metrics including sales productivity and the power index. This report supplements the webinar conducted in August 2016.
In our 10-page report you will learn, among other things:
How strong a category, item group or SKU is from both a dollar and unit perspective.
The distinction between leakage and slippage and why they're important.
How to conduct an advanced innovation analysis on a category or brand.
CPG professionals, especially those involved in analytics roles, will find this report beneficial from the detailed discussion.