Using FORCED for More Effective Selling Presentations
TABS 2017 Fact-Based Selling White Paper
Dr. Kurt Jetta, TABS Analytics' CEO, outlined and discussd fact-based selling principles and methodologies, using a distribution-based analytics approach, including the importance of using the FORCED process for building a sales presentation.
Key areas covered include:
- Applying all the elements of the FORCED process
- Looking at share vs. rate of sale and the pitfalls of the former compared with the strengths of the latter
- Understanding brand strength by identifying where organic growth is occurring
- Using sales productivity and trend reporting to predict future success or weakness
- Bringing everything together in a succinct presentation (no binders allowed!)
- Plus more!
CPG professionals, especially those involved in analytics and sales roles, will benefit from this detailed discussion.
Download this free report now to learn more!