TABS Analytics | CPG Sales Analytics | TABS Analytics Blog

No Kids? No Problem. (TABS Infographic)

Written by TABS Analytics | May, 05 2017

In our first infographic from the 2017 TABS Baby Care Study, we highlight the importance of buyers without young children. Some findings from our study include:

  • Buyers without young children are also purchasing baby products  
  • Household penetration rises with income, with higher-income households having the highest levels

Be sure to watch the recording of our 2017 Baby Care webinar where we reviewed these points, and more, in detail.  

Download as PDF