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Loyalty Programs Are Not Increasing Sales Or Customer Loyalty

Written by TABS Analytics | December, 17 2014

Dr. Kurt Jetta, Founder and CEO of TABS Group was recently interviewed by Food Navigator USA on supermarket loyalty cards.

“TABS Group has tracked hundreds of instances where the promotional lifts just die when retailers move to an exclusive loyalty or digital platform. There is not a whole lot going for these programs, yet retailers are insistent on doubling down on their investments in them, and manufacturers are doing nothing to resist them or at least be an agent of change.”