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TABS ANALYTICS BLOG

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Recent Posts

Social Media Plays Big Role in Cosmetics Purchasing Preferences

YouTube, Facebook, beauty blogs and other social media channels are increasingly important to women when they are deciding which cosmetics to purchase, according to the 2017 Cosmetics Study survey released by TABS Analytics. The TABS study is seeing social media’s impact on brands grow since the inception of the survey four years ago. Among all buyers, 39 percent said that social media is very important – up from 27 percent in 2014.

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TABS Analytics Survey Highlights Declining Importance of Promotional Deals Among Cosmetics Buyers

Online reviews, demo videos strongly influence heavy buyers’ cosmetics purchase decisions

Shelton, CTNovember 28, 2017 – Women who buy 10 or more types of cosmetics products annually (defined as heavy buyers) say online reviews are now more important than saving money when it comes to making purchasing decisions, according to TABS Analytics’ Fourth Annual Cosmetics Study. According to the study, 52 percent of heavy buyers are influenced by online reviews, but only 49 percent like to shop at cosmetics stores with good deals. Deal preference among heavy buyers dropped 11 percentage points from 60 percent in 2016 to 49 percent this year. But for light buyers (who annually buy 1-4 types of products) deal preference remains strong (42 percent) compared to online reviews (17 percent). For medium buyers (5-9 types purchased), deal preference (48 percent) also tops online reviews (25 percent).

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TABS Study Shows Trends in CPG Household Care Categories

TABS Analytics has added a new study – household products – to its arsenal of consumer packaged goods sector analyses. Conducted in September, the first-ever household care study examined trends, demographics, deal preferences and shopping patterns related to 15 categories in the $75 billion household goods sector: toilet paper, laundry detergent, paper towels, garbage bags, household cleaner, dish soap, facial tissue, air fresheners, fabric softeners, bleach, dishwasher detergent, mops/brooms, paper napkins, disposable tableware and floor-cleaning sheets.

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Walmart Tops $75 Billion Household Care Market with 16.4 Percent Share, Online Trails with 5 Percent, TABS Analytics Finds

Hispanic and black households, large families help drive sales, as do high purchase size and purchase frequency, in part due to significant distribution across multiple channels

Shelton, CT – October 31, 2017 –Walmart leads all outlets for purchase share in the $75 billion household products market, TABS Analytics reported in its first TABS Household Care Study Webinar. This sector has much more channel competition than other consumer packaged goods (CPG) categories, TABS said. Walmart leads with 16.4 percent of purchases, but food retailers aren’t far behind with 14.9 percent. Dollar stores and home improvement stores have a 9.5 and 9.3 percent share, respectively, and there are nine outlets with a purchase share of at least 5 percent. E-commerce share of purchases is only 5 percent and TABS hypothesizes that the low share is a result of the high purchase frequency of many household products across multiple channels. 

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Online Shopping in the U.S. and U.K. Take Center Stage in Food and Beverage Study

Even though eCommerce still only accounts for a small portion of sales in the food and beverage market, the ability for consumers to purchase items on the web and then pick them up at a local retailer has been driving online shopping growth in the U.S. during the past year. While U.S. online sales increased by 13 percent since 2016, this channel is still just a drop in the bucket compared to the predominance of brick-and-mortar retailers. And it has a long way to go before it can be considered a success – like eCommerce is in the U.K. – based on established retail loyalty norms.

That’s just one of the findings that TABS CEO Dr. Kurt Jetta shared last month when releasing the results of the TABS Analytics 5th Annual Food and Beverage Consumables Study, which for the first time expanded to include analysis of the U.S. and U.K markets.  The study looked at similarities and differences that exist between the two countries, and if any U.K. trends could potentially foreshadow things to come in the U.S.  

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TABS Analytics Announces Acquisition of Global Cloud-based Data Analytics Firm, Pivotstream

Complementary expertise of both companies provides multi-faceted platform to service wide array of clients and categories in consumer packaged goods (CPG) arena

 

Shelton, CT – October 16, 2017 – TABS Analytics has announced that it has completed the acquisition of Pivotstream, Inc., a Seattle-based global data analytics firm. Pivotstream, a global business intelligence firm that operates in CPG, has strong ties to the wine and spirits industry, with three of the top U.S. distributors as clients. TABS says that the Pivotstream platform will be a core component of TABS’ service offerings going forward.

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U.S. Online Grocery Shopping Up 13 Percent over 2016 but the U.K. Online Grocery share is more than twice as large, TABS Analytics Reports

Discount grocery stores, led by Aldi, have largest gain in share of trips, while traditional grocers, Target and CVS lose share in food and beverage categories

Shelton, CT – September 25, 2017 – Online grocery shopping’s share of trips in the U.S. has grown 13 percent over 2016, according to TABS Analytics’ Fifth Annual Food and Beverage Consumables Study. Although regular online shopping has increased, it is still eclipsed by the 98 percent of consumers who reported shopping in brick and mortar grocery outlets for foods and beverages (also known as consumables). For the first time, the annual TABS study analyzed the U.K. food and beverage market and found that online grocery shopping accounts for 8 percent of all shopping trips, which is more than double the U.S. number of 3.6 percent.

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TABS 2017 Food & Beverage Trendspotter

TABS Analytics 2017 Food and Beverage Trendspotter

 

  • A Surge in Snacking
  • A bit more O in your H2O
  • Putting More Protein in Your Breakfast Bowl
  • Regular or Diet?
  • Clean Eating for your Sweet Tooth

 

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How to Avoid 10 Awful CPG Analytics

If you’re in the CPG industry, you probably already know that it is in the midst of an historical lull. Growth has been below 2 percent for the past few years, and weaknesses in the market are particularly pronounced for the major CPG manufacturers

Historically, CPG companies have relied on several metrics to evaluate their business growth, identify competitive advantages to exploit and forecast for the future. The major CPG manufacturers spend hundreds of millions of dollars on analytics to get these answers, but most times the results don’t make a significant impact in moving the needle in terms of sales.

Why? CPG companies are using the wrong analytics. Many of the commonly accepted metrics are not effective measures. Worse yet, they can be counterproductive to companies’ growth aspirations.

TABS Analytics CEO and founder Dr. Kurt Jetta recently hosted a webinar that broke down the 10 metrics that are hurting the CPG industry, and explained how to leverage better analytics to get a more accurate picture of your business. Here’s a sneak peek at a few metrics that you’re likely using, but shouldn’t be. 

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TABS Analytics Survey Reveals that President Trump Has Support from Online Grocery Buyers

Early Results of TABS Analytics 5th Annual Food and Beverage Survey Show
Differences between Online and Brick and Mortar Shoppers at
Retailers including Target and Walmart

 

Shelton, CT – August 17, 2017 – TABS Analytics today shared early results from its forthcoming Annual Food and Beverage Consumables Study that showed that some of the strongest support for President Donald Trump comes from online shoppers. Target.com and Walmart.com shoppers, in particular, were more favorable of the President than those who shop at other grocery outlets, including the brick and mortar stores of those retailers.

 

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