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High Income Buyers Affect Target, Wal-Mart in Baby Products Category

Written by TABS Analytics | April, 18 2016

 

TABS Analytics completed its Baby and Infant Care Trends Study in March 2016. The infographic below highlights some of the key findings the study:

  • On average, high income purchasers bought twice as many baby product types as low income purchasers.

  • This income skew is allowing Target to close in on Wal-Mart in the baby products category.

Click here to view as a PDF.