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TABS Analytics Named Best in Class Vendor in 2016 Trade Promotion Vendor Panorama

Written by TABS Analytics | September, 07 2016

  

Consumer and retail analytics firm cited for best-in-class for analytics, analytics visualization and dashboard

 

Shelton, CT – September 7, 2016 –TABS Analytics, a leading consumer and retail analytics firm, was named by the Promotion Optimization Institute’s 2016 POI TPx Vendor Panorama as a best-in-class vendor for analytics, analytics visualization and dashboard.  The 2016 POI TPx Vendor Panorama is a detailed analysis of the trade promotion management/optimization market to help consumer goods companies to successfully execute trade promotions at the headquarters level.

 

“TABS was named a best-in-class vendor for consumer goods companies because it is all about analytics,” said Dale Hagemeyer, partner and board member of the Promotion Optimization Institute (POI). “It has the best dashboard we have ever seen and that’s why TABS is the only vendor to receive the best-in-class nod for its dashboard. It has the ability to drill into the details to understand every aspect of the business. It is truly “total business analytics.”

 

In the 2016 POI TPx Panorama, 16 capabilities of vendors’ solutions were analyzed and compared: company viability, geographic strategy, market responsiveness and track record, deployment capabilities, market understanding, vertical and industry strategy, partner leverage, company vision, product aptness and flexibility, delivery flexibility, solution completeness, offline capabilities, user experience, analytical capabilities, product vision, and configurability.  Of 24 vendors reviewed, TABS Analytics was one of only three vendors to receive at least three best-in-class designations for all of the dimensions evaluated.

 

“We are pleased to be recognized by POI for our product leadership in promotional analytics,” said CEO and founder, Dr. Kurt Jetta.  “This acknowledge underscores a point we have been making for years:  there is a lot of good software being created in our industry, but it is the unique and compelling analytics inside of it that truly makes it great.”

 

TABS Total Insights™

TABS Total Insights™ is the only CPG analytics software that integrates and harmonizes all sales and marketing data into one platform. Whether it’s syndicated, trade promotion, consumer, POS or shipment data, TABS Total Insights™ provides clients with a one-stop destination for scalable analytics, from reporting to predictive modeling.

 

About TABS Analytics
Founded in 1998, TABS Analytics, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. TABS offers cloud-based software analytics and applications solutions, including TABS Insight® and TABS Total Insights™, for CPG manufacturers that integrate, harmonize, and analyze sales and marketing data. Additional services include TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView™, a global business intelligence tool, and TABS Promo Insight™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. For more information please call 203-446-8837, email robertbaldwin (at) tabsanalytics (dot) com or visit www.tabsanalytics.com

 

Contact Information:

For TABS Analytics

Theresa Smith

Pathway Communications

Ph: 818-704-8481

tls@pathwaypr.com