TABS Analytics completed its Vitamin and Mineral Supplements Study in May 2016. This third and final infographic in the VMS study below further highlights key findings, including:
- FDMCD (Food, Drug, Mass, Club, Dollar Stores) continues to have the highest buyer penetration
- But, Specialty attracts more heavier buyers
- However, heavy buyers in general have been trending downward over the past 5 years
Click here to view as a PDF.