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TABS ANALYTICS BLOG

Vitamins a Bellwether Category for CPG eCommerce Success

While everyone is focusing on pure play online giant Amazon, what they are likely missing is how brick and mortar retailers are driving eCommerce sales growth. And, nowhere is this more apparent than in the vitamins, minerals and supplements (VMS) market.

The TABS Analytics 10th Vitamin and Minerals Study revealed that online sales by traditional brick and mortar retailers propelled the market to an all-time high, growing an estimated 6 percent in the last year to reach $13.5 billion in annual sales.

 

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Online Vitamin Sales Surge 20 Percent in $13.5 Billion VMS Market Fueled by Walmart’s Online Growth, TABS Analytics Reports

VMS market has grown six percent over 2016; Costco and brick and mortar ecommerce post sizable share gains while CVS and Food Channel lose ground.

 

Shelton, CT – July 19, 2017 – Online sales for vitamins, minerals and supplements (VMS) surged 20 percent growing from $2 billion in 2016 to $2.4 billion in 2017, according to TABS Analytics’ 10th Vitamins, Minerals and Supplements Study. Much of the growth is due to the performance of brick and mortar online retailers, which outpaced Amazon and other pure play outlets in growth and gained almost 19 percentage points in online transaction share.  Brick and mortar stores sales of VMS grew three percent. TABS Analytics estimates the annual U.S. VMS market grew 6 percent over 2016 and now stands at $13.5 billion in sales annually.

 

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TABS 2017 VMS Trendspotter

TABS Analytics 2017 VMS Trendspotter

 

 

  • Supplement Subscriptions Revolutionize Delivery and Aesthetics
  • Anti-Inflammatory Warm Drinks
  • B12: A Vitamin on the Rise
  • Gumming Up the VMS Industry
  • Inside-Out Beauty: The Rise of Collagen
  • A Focus on Sleep and Relaxation

 

 

 

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2017 Baby Products Study Reveals Drop in Sales, Income Disparity


Sales of baby products were down across all demographics, except one – the highest income individuals. This was just one of the interesting insights that were revealed in the recently released TABS Analytics 2017 Baby Product Study.

 

TABS' CEO, Dr. Kurt Jetta, highlighted findings from the second-annual survey, which examined the shopping patterns in the estimated $30 billion market for baby products. This market includes seat and safety products, feeding needs, diapers and accessories, formula and food, and baby needs, such as shampoo, lotion, powder and ointments. The study also looked at the types of outlets – mass market, specialty and online – at which these purchases were made, as well as key demographics, including income level and presence of young children (ages 0 to 5) in the home.

 

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TABS 2017 Baby Care Trendspotter

TABS Analytics 2017 Baby Care Trendspotter

 

  • Latest Baby Care Trends Out of China
  • Multi-purpose Baby Balms
  • Baby Food Delivery Service
  • Super Grain Cookies for Toddlers
  • Organic Baby Food Trends to Watch

 

 

 

 

 

 

 

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No Kids? No Problem. (TABS Infographic)

In our first infographic from the 2017 TABS Baby Care Study, we highlight the importance of buyers without young children. Some findings from our study include:

  • Buyers without young children are also purchasing baby products  
  • Household penetration rises with income, with higher-income households having the highest levels

Be sure to watch the recording of our 2017 Baby Care webinar where we reviewed these points, and more, in detail.  

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U.S. Baby Products Market Down $3 Billion and Online Sales Drop Five Percent from 2016 Levels, TABS Analytics Finds

High income households fueling sales while households under $74,000 pull back from $30 Billion baby care products market; Walmart and Target lead all retailers in overall sales

 

 

Shelton, CT – April 26, 2017 – U.S. baby products sales have declined at least $3 billion (approximately 10 percent of the baby product market) compared to 2016 according to TABS Analytics’ 2017 Baby Products Study which was released today. According to the annual baby products study, 57 percent of high income households with incomes of $150,000 or more made at least one baby product purchase in the last year compared to just 24 percent of households with incomes between $75,000 to $99,000. Although the online share of baby products sales increased from 20 percent in 2016 to 22 percent in 2017, the actual online sales dropped, mirroring the overall drop in sales of the entire U.S. baby products market.

 

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Dollar Stores Draw Personal Care Deal Seekers (Infographic)

In our second infographic from the 2017 TABS Personal Care Study, we highlight the importance of the Dollar Store channel in attracting personal care buyers, as well as some other findings, including:

  • How do families with children compare to millennials 
  • Where do consumers shop most frequently for personal care 
  • Who wins the hearts and minds of value brand consumers  

Be sure to watch the recording of our 2017 Personal Care webinar where we went into all of this, and more, in detail.  

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TABS 2017 Personal Care Trendspotter

TABS Analytics 2017 Personal Care Trendspotter

 

  • New Product Trends
  • Probiotics in skin care
  • Using active charcoal in bubble masks
  • Natural, Non-toxic Components in Personal Care
  • Superfood in skin care
  • At-home skin care devices

 

 

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Walmart Tops $40 Billion Dollar Personal Care Market with 19.4 Percent Share, Online Trails with 3.1 Percent, TABS Analytics Finds

 

Generation X, Hispanics, and consumers in West South Central, U.S. are propelling sales, only 2.5 percent of all U.S. adults shop online and buy organics

 

 

Shelton, CT – March 21, 2017 – Walmart leads all retailers with a 19.4 percent share of purchases in the $40 billion personal care market TABS Analytics reported today in its First TABS Analytics Personal Care Study. Traditional food stores (such as Kroger and Publix) followed closely behind with a 16.6 percent share and Target came in next with 12.1 percent share. Online purchases of personal care products have just a 3.1 percent share -- roughly $1.2 billion of the $40 billion personal care market. Generation X (ages 35-44) led all age groups in heavy buying with 37 percent, and millennials coming in a distant second with at 24 percent. Thirty-three percent of Hispanics reported being heavy purchasers of personal care products.

 

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