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Back To The Future: Online Grocery 5 Years Later

So it appears that TABS is five years late in noting that online grocery is failing.

About a month ago, we made that declaration during our Food and Beverage Study webinar. That statement has been met with much resistance throughout the industry.

But it’s something that’s been said since at least 2011, when Forbes/Investopedia ran this article citing 10 reasons why online grocery is failing.

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TABS Analytics Selected for Nielsen Connected Partner Program

TABS Analytics creates enhanced solutions, powered by Nielsen data; helping clients leverage enriched insights to make more informed business decisions


Shelton, CT – October 20, 2016 – TABS Analytics, a technology-enabled analytics firm serving the consumer products and retail industry, announced today it is now a member of the Nielsen Connected Partner Program.

The Nielsen Connected Partner Program is an industry first solution for companies servicing the CPG and retail industry.  This Connected Partner Program enables partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale. Nielsen’s CPG data is the DNA of this program and is the most robust retail and shopper information available in the world.  Through a mutual data source, the Nielsen Connected Partner Program ultimately will enable Nielsen clients and partners to easily bridge their insights and harness the data necessary to net mutually beneficial results.

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TABS 2016 Food & Beverage Trendspotter

2016 Edition Special Points of Interest


  • Snacking On The Rise
  • Healthy Snacking Trends
  • Insights On Millennials
  • Consumer Trends 
  • Probiotics Becoming Mainstream
  • Ingredients Innovation




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Consumer Deals Still Drive Food And Beverage Sales


In our second infographic from the 2016 TABS Analytics Food & Beverage Study, we wanted to call out some "old-school" ways that still deliver results for food and beverage consumables categories. Key findings are highlighted below, including:

  • Grocery has the highest share of consumers purchasing regularly (and the highest overall penetration)
  • As we've highlighted previously, online grocery continues to struggle to break the 2 percent share mark
  • Consumers purchasing food and beverage consumables respond well to retailer promotions
  • Trendy, often-touted concepts like organic food and beverage products and online show rooming are yet to be mainstream

 Some things indeed are "old" because they stand the test of time and still work.

Click here to view as a PDF.


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TABS CEO Questions the Long-Term Viability of Online Grocery

Yesterday, noted CPG Industry blogger, Kevin Coupe of Morning News Beat picked up the TABS Analytics Food and Beverage Study webinar and provided some commentary. We’re grateful for Mr. Coupe’s contributions to CPG, and are happy that he was willing to engage with the TABS Analytics findings.


Mr. Coupe disagreed with the TABS analysis, presented by TABS CEO and founder Dr. Kurt Jetta, that online grocery is underperforming. “I think it is absurd to suggest that there is no path to success for e-grocery and that it is a failing concept,” Mr. Coupe said.

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TABS Analytics Finds Online Grocery is Failing, Except for Amazon


Only 4.5 percent of US consumers shop regularly online for groceries; 69 percent of US consumers never shop online for food and beverage consumables


Shelton, CT – September 14, 2016 –The TABS Analytics Fourth Annual Food and Beverage Study found once again that online grocery shopping continues to be weak, with just 4.5 percent of consumers regularly purchasing food and beverages online compared to 78 percent of consumers regularly purchasing food and beverages from brick and mortar grocery outlets. Although regular online grocery purchasing increased by half a percentage point since the 2015 study (from 3.9 percent in 2015 to 4.5 percent in 2016), it has yet to break five percent in the four years TABS has conducted this study.


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Online grocery purchasing rate is low, and loyalty rate is even lower


TABS Analytics completed its Food and Beverage Categories Study in August 2016. This first infographic from this consumables study reveals some not-so-flattering details about the current state of onine grocery purchasing.

  • The ecommerce share in food and beverage categories remains low. 
  • Even with heavy investment behind improving online grocery shopping from retailers across the country, penetration declined in the past year.
  • The lone bright spot has been the slight gain in share for online grocery thanks to curbside pickup.


Click here to view as a PDF.


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TABS Analytics Named Best in Class Vendor in 2016 Trade Promotion Vendor Panorama


Consumer and retail analytics firm cited for best-in-class for analytics, analytics visualization and dashboard


Shelton, CT – September 7, 2016 –TABS Analytics, a leading consumer and retail analytics firm, was named by the Promotion Optimization Institute’s 2016 POI TPx Vendor Panorama as a best-in-class vendor for analytics, analytics visualization and dashboard.  The 2016 POI TPx Vendor Panorama is a detailed analysis of the trade promotion management/optimization market to help consumer goods companies to successfully execute trade promotions at the headquarters level.


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Dr. Kurt Jetta Published in the Journal of Research in Marketing

The Journal of Research in Marketing (JORM) recently published a paper by TABS Analytics' founder Dr. Kurt Jetta on the impact of retailer price promotions (trade promotions). Key highlights from the paper include:

  • Complete Category Expansion Effects (CCEE) can be created from incremental sales derived from retailer promotional spikes. 
  • These CCEEs come from very small reductions on spending from every other good considered for purchase in consumers' discretionary incomes. 
  • When properly executed, trade spending drives incremental sales for consumer packaged good manufacturers and retailers alike.

JORM is a peer-reviewed, interdisciplinary marketing journal committed to publishing scholarly research articles, empirical or theoritical, that impact all disciplines of marketing. Its primary goal is to develop, promote and coordinate marketing theory, research and practice and bring together both academicians and practicing managers.

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TABS Analytics Recognized for Trade Promotion Optimization Excellence

The Promotion Optimization Institute recently published its 2016 TPx Vendor Panorama report, covering a comprehensive study of 24 vendors in the trade promotion management and optimization space. Key areas of competency evaluated in the report were:

  • Company assessments, including: company viability, deployment capabilities, market understanding and long-term vision.
  • Product assessments, including: TPM functionality, TPO completeness, user experience, analytics capabilities and flexibility.

Of the 24 vendors evaluated, TABS Analytics received 3 best-in-class mentions for analytics/insight, analytics visualization and dashboards. TABS was one of only three vendors to receive 3 or more best-in-class mentions. 

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