2016 Edition Special Points of Interest
- eCommerce Trends
- Industry Trends
- Consumer Insights
- Health Updates
- Brand Sales Rankings
- Sports Nutrition Launches
Whether your company is new or old, big or small, physical or digital, TABS Analytics has a solution that will make your life easier. Our services will help you make better sales, marketing, and strategy decisions. With TABS, you get analysis at the speed of thought.
TABS Analytics completed its Vitamin and Mineral Supplements Study in May 2016. This third and final infographic in the VMS study below further highlights key findings, including:
Recently, TABS CEO Kurt Jetta was interviewed by Andrea Van Dam, CEO of Women's Marketing. The interview touched on several topics relating to how women shop and discover brands, including:
TABS Analytics completed its Vitamin and Mineral Supplements Study in May 2016. The infographic below highlights some of the key findings in the study, including:
Shelton, Conn. – May 25, 2016 – The online retail channel is the top outlet for sales of vitamin and mineral and supplements (VMS), hitting $2 billion and surpassing Walmart’s vitamin sales of $1.7 billion in 2016, according to the 2016 TABS Analytics Vitamin and Minerals Supplements study. Vitamin specialty, which includes Vitamin Shoppe and GNC, ($1.5 billion); Costco ($1.3 billion); and CVS ($1.2 billion) round out the next three largest outlets for annual VMS sales. TABS found that VMS sales were up three percent compared to 2015 and were being driven primarily by increases in pricing. TABS Analytics estimates the annual U.S. VMS retail market to be $12.8 billion.
TABS Analytics completed its first Baby and Infant Needs Study in March 2016 to better understand buying and outlet trends in the $30 billion baby category. The survey queried 2000 adults (18-75) and covered five baby segments, and 28 different types within the segments:
TABS has developed a reliable survey methodology to analyze hard-to-get data, such as non-tracked sales channels. Data in these channels is often incomplete, inconsistent or both. One particularly difficult channel to analyze and model is online sales. Specialty outlets for baby products (like Toys"R"Us) can also be challenging. Using our proprietary algorithms, we’ve found a very reliable way to track both online and specialty channel sales. Importantly, we corroborate our survey results with panel and syndicated data.
This article is a summary of one that was published by Wells Fargo Securities, LLC in an April 2016 Food Equity Research Report.
Causation has been found to exist between trade promotion and retail sales, benefitting the baseline and driving incremental purchases. What’s seemingly a straightforward approach in appealing to consumers’ fundamental need for deals has been overcome by an increasing focus on full revenue sales by manufacturers. The reduction in trade promotion has been associated with a fall-off of incremental sales and softer baselines. Net, it may be in the manufacturer’s best interest to promote more, rather than less, given the positive correlation with sales, the ability for trade promo to act as a barrier to entry, and to preserve share of shelf as a cost of doing business with retailers.
From the retailer’s perspective, the shift to loyalty cards has been met with muted incremental sales on deal. By contrast, the traditional approaches such as “everyday low prices” (EDLP) and circulars remain most effective in driving conversion. Dr. Jetta advocates for a renewed emphasis on traditional promotions and often, a larger promo spend rate, as helpful to end the five-year sales malaise having affected the consumables industry.
TABS Analytics completed its Baby and Infant Care Trends Study in March 2016. The infographic below highlights some of the key findings the study:
On average, high income purchasers bought twice as many baby product types as low income purchasers.