Market guide created for CIOs and IT leaders to help business partners understand technology's role for trade promotion management and optimization
Shelton, CT – September 2, 2015 – TABS Group, a leading consumer and retail analytics firm, announced today that it has been included as a Representative Vendor in the Gartner “Market Guide for Trade Promotion Management and Optimization” by Dale Hagemeyer. In this report, Gartner profiles the TPM and TPO marketplace and the representative vendors in it. The guide was created for CIOs and IT leaders to use to help them inform business partners of technology's role in trade promotion. Gartner research has found that Consumer goods manufacturers spend upward of 25% of revenue on trade promotions — and more each year.
According to Gartner, “TPM and TPO are technologies that enable the business processes related to how manufacturers promote their products through brick-and-mortar retailers. This includes both the modern trade (like supermarkets), as well as traditional trade (often called "mom and pop"), but is most highly concentrated in the modern trade. Collectively, we refer to them as ‘TPx,’ because they may be offered in combination or separately, depending on the vendor approach.”
”We are pleased to be listed in the Gartner Market Guide for Trade Promotion Management and Optimization,” said Kurt Jetta, CEO and founder of the TABS Group. “We are happy that our team at TABS Group sees their hard work pay off their efforts to innovate trade promotion analytics. It’s also great feedback from Gartner and our customers that they interviewed.”
Source: Gartner, Inc., Market Guide for Trade Promotion Management and Optimization, Dale Hagemeyer, 10 August 2015
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About TABS Group, Inc.
Operating since 1998, TABS Group, based in Shelton, CT, is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. Primary services are TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView®, a global business intelligence tool, and TABS Promo Insight™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. Please visit www.TABSGroup.com.
For TABS Group