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TABS ANALYTICS BLOG

Social Media Plays Big Role in Cosmetics Purchasing Preferences

YouTube, Facebook, beauty blogs and other social media channels are increasingly important to women when they are deciding which cosmetics to purchase, according to the 2017 Cosmetics Study survey released by TABS Analytics. The TABS study is seeing social media’s impact on brands grow since the inception of the survey four years ago. Among all buyers, 39 percent said that social media is very important – up from 27 percent in 2014.

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TABS Analytics 2017 Beauty Trendspotter

2017 Edition Special Points of Interest

  

  • Color Cosmetics Top the Industry
  • China Gaining Ground in Domestic Beauty Products
  • Beauty Care Ingredients Borrowing from Chinese Medicine
  • Price Determines where 87% of Women Buy Beauty Products 
  • Anti-pollution Skin Care
  • Ethical Cosmetic Labeling
  • The Use of Probiotics in Skin Care

 

 


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Current Trends in Beauty Products

In presenting the 2016 results from TABS Analytics’ annual study on Beauty (Cosmetics and Skincare), Dr. Kurt Jetta sat down with Andrea Van Dam, CEO of Women’s Marketing, Inc., and discussed a number of important trends and findings. Their combined insights reflect the current state of women’s buying habits of cosmetics and other beauty products.

You can view the entire presentation here, but let’s quickly break down the overall trends, both for the current year as well as year-over-year.

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So Many Cosmetics Brands But Shoppers Are Keeping Up (Infographic)

In our second infographic from the 2016 TABS Beauty Study, we highlight several specific cosmetics trends, including:

  • The growth of brands and types purchased.
  • Which retailers won, and which ones lost, gaining share of purchases.
  • Key consumer attitudes towards purchasing cosmetics. 

 

 

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Higher Awareness of Beauty Brands is Helping Mass Market (Infographic)

TABS Analytics recently hosted its Third Annual Beauty Study Webinar. In our first infographic from the study, we outline a few overall trends including:

  • Which brands are growing in awareness.
  • Who the heavy purchasers of cosmetics are.
  • How mass market purchasing in cosmetics compares to mass market purchasing in skincare.

 

 

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Millennials, Hispanics and Online Sales Are Fueling Growth in $25 Billion Dollar Cosmetics and Skincare Market, TABS Analytics Annual Study Finds

 

Walmart reasserts its presence in Beauty; YouTube, Beauty Blogs, Facebook and Instagram are top influencers 

 

Shelton, CT – November 16, 2016 – Millennial and Hispanic women are the heaviest buyers of cosmetics and skincare products in this $25 billion dollar market, TABS Analytics reported today in its Third Annual Beauty Study. Millennial women (ages 18-34) accounted for about 33 percent of the user base for cosmetics and skincare and almost 50 percent of heavy buyers of both categories (defined by the number product types of each category purchased). Over the last three years, there has been a sharp rise in the amount of cosmetics purchased by Hispanic women and they now account for 15 percent of all category buyers, 24 percent of all heavy buyers of cosmetics, and 20 percent of heavy skincare buyers. The skew in purchasing toward high income purchasers continued, but the study showed a dip in purchasing after the $99,000 per year in earnings mark.

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TABS 2016 Beauty Trendspotter

2016 Edition Special Points of Interest

 

  • Beauty Industry Trends
  • Social Media Trends
  • Beauty Specialty Retailer Updates
  • Natural/Organic Cosmetics
  • Ingredient Innovation
  • Marketing Trends
  • Consumer Insights

 

 

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