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TABS ANALYTICS BLOG

Social Media Plays Big Role in Cosmetics Purchasing Preferences

YouTube, Facebook, beauty blogs and other social media channels are increasingly important to women when they are deciding which cosmetics to purchase, according to the 2017 Cosmetics Study survey released by TABS Analytics. The TABS study is seeing social media’s impact on brands grow since the inception of the survey four years ago. Among all buyers, 39 percent said that social media is very important – up from 27 percent in 2014.

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TABS Analytics 2017 Beauty Trendspotter

2017 Edition Special Points of Interest

  

  • Color Cosmetics Top the Industry
  • China Gaining Ground in Domestic Beauty Products
  • Beauty Care Ingredients Borrowing from Chinese Medicine
  • Price Determines where 87% of Women Buy Beauty Products 
  • Anti-pollution Skin Care
  • Ethical Cosmetic Labeling
  • The Use of Probiotics in Skin Care

 

 


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How Cosmetics Marketing is Changing in 2016

TABS CEO Kurt Jetta joined Women's Marketing To Discuss Trends In Cosmetics Sales


Recently, TABS CEO Kurt Jetta was interviewed by Andrea Van Dam, CEO of Women's Marketing. The interview touched on several topics relating to how women shop and discover brands, including: 

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Ulta and Sephora Are Driving Cosmetics Sales

 

 

TABS Analytics conducted its second annual U.S. Cosmetics Study in November 2015 to analyze key trends and drivers for the $13 billion cosmetics market (market size excludes skin care and hair care products). 

Within the general market – Food, Drug, Mass, Club and Dollar stores (FDMCD) – there were modest gains in penetration (households buying at least one time per year) and regular purchases (households buying at least twice a year), with Target being the primary recipient. Target’s penetration increased 11 percent over 2014, and “purchased regularly” frequency increased by 23 percent. 

Although mass retailers such as Walmart and Target remain the most popular outlets for cosmetic buyers overall (59 percent penetration), the survey found that the fastest-growing cosmetics retail channel is specialty beauty outlets, which showed an 8 percent increase in penetration to 41 percent and a 19 percent increase in regular buyer purchases to 25 percent compared with 2014. 

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Millennial Women Key to Growth in Cosmetics Industry

 

 

TABS Analytics’ second annual U.S. Cosmetics Study found that millennial women (ages 18 to 34) are the heaviest buyers of beauty products in the $13 billion cosmetics market (market size excludes skin care and hair care products). Millennials are twice as likely to be heavy buyers (defined as purchasing 10+ types of products a year) and account for 47 percent of all heavy buyers. This compares to to the average heavy buyer percentage of 29 percent for the cosmetics industry.  

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TABS Finds Millennial Women Buyers Reign in Cosmetics Market

 

Mac, Urban Decay closing in on Estee Lauder and Clinique; Target gaining; sales shifting to Ulta and Sephora in specialty channel; online losing share

TABS Group announced today that the company’s second annual U.S. Cosmetics Study found that millennial women (ages 18 to 34) are the heaviest buyers of beauty products in the $13 billion dollar cosmetics market (market size excludes skin care and hair care products). Millennials are twice as likely to be heavy buyers (defined as purchasing more than 10 types of products a year) and account for 47 percent of all heavy buyers. The study also found that higher income correlated to likelihood of being a heavy cosmetics buyer. Within the 13 percent of the population with income of $125,000 or more per year, 39 percent of millennial women are heavy buyers, compared to 29 percent of the population buying cosmetics.

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2015 Cosmetics and Beauty Trends Infographic

 

TABS Group just completed its second annual Cosmetics and Beauty Trends Study in November 2015. The infographic below highlights some of the key findings the study, including:

  • Millennials very important to the cosmetics category and account for a disproportionate number of heavy buyers*
  • Cosmetics specialty chains such as Ulta and Sephora are driving industry growth
  • Social media, including beauty blogs, is very important to heavy buyers in getting information about brands and products. 

Click here to view as a PDF.

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Dr. Jetta’s Article on the ERA Blog

Dr. Kurt Jetta, Founder and CEO of TABS Group, wrote an article recently for the Electronic Retailing Association’s (ERA) blog. In the article, Dr. Jetta discussed our latest cosmetics survey, and its main findings:

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Dr. Jetta Interviewed By the Washington Post

Washington Post’s national retail reporter, Sarah Halzack, recently interviewed Dr. Kurt Jetta about the changes in the cosmetics industry. In her article, Halzack mentions the impact both Ulta and Sephora have had on the industry, and why they became so popular. She credits their appeal – especially to the millennial shoppers – who enjoy spending time looking at their options, testing them, and sometimes going with the niche brands. She notes that these two beauty chains are the happy medium between the plain drug stores where shoppers can’t test anything, and the stuffy department stores where until recently, mostly touted skin care creams instead of showing the cosmetics options as well.

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TABS Group Cosmetics Infographic Featured in Drug Store News

Drug Store News Senior Editor, Antoinette Alexander, recently published our latest infographic in an article to help explain consumer behavior in the cosmetics category.

 

 

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