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TABS ANALYTICS BLOG

No Kids? No Problem. (TABS Infographic)

In our first infographic from the 2017 TABS Baby Care Study, we highlight the importance of buyers without young children. Some findings from our study include:

  • Buyers without young children are also purchasing baby products  
  • Household penetration rises with income, with higher-income households having the highest levels

Be sure to watch the recording of our 2017 Baby Care webinar where we reviewed these points, and more, in detail.  

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Dollar Stores Draw Personal Care Deal Seekers (Infographic)

In our second infographic from the 2017 TABS Personal Care Study, we highlight the importance of the Dollar Store channel in attracting personal care buyers, as well as some other findings, including:

  • How do families with children compare to millennials 
  • Where do consumers shop most frequently for personal care 
  • Who wins the hearts and minds of value brand consumers  

Be sure to watch the recording of our 2017 Personal Care webinar where we went into all of this, and more, in detail.  

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Consumers Look For Deals In Personal Care (Infographic)

In our first infographic from the 2017 TABS Personal Care Study, we highlight the importance and influence that deals have for personal care buyers, as well as some other findings, including:

  • Who the heaviest personal care buyer group is
  • How well Ecomm does in personal care (vs. Ecomm in grocery)
  • What's driving Dollar Channel growth

 

Be sure to register for our 2017 Personal Care webinar where we'll go into all of this, and more, in detail. 

 

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So Many Cosmetics Brands But Shoppers Are Keeping Up (Infographic)

In our second infographic from the 2016 TABS Beauty Study, we highlight several specific cosmetics trends, including:

  • The growth of brands and types purchased.
  • Which retailers won, and which ones lost, gaining share of purchases.
  • Key consumer attitudes towards purchasing cosmetics. 

 

 

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Higher Awareness of Beauty Brands is Helping Mass Market (Infographic)

TABS Analytics recently hosted its Third Annual Beauty Study Webinar. In our first infographic from the study, we outline a few overall trends including:

  • Which brands are growing in awareness.
  • Who the heavy purchasers of cosmetics are.
  • How mass market purchasing in cosmetics compares to mass market purchasing in skincare.

 

 

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Consumer Deals Still Drive Food And Beverage Sales

 

In our second infographic from the 2016 TABS Analytics Food & Beverage Study, we wanted to call out some "old-school" ways that still deliver results for food and beverage consumables categories. Key findings are highlighted below, including:

  • Grocery has the highest share of consumers purchasing regularly (and the highest overall penetration)
  • As we've highlighted previously, online grocery continues to struggle to break the 2 percent share mark
  • Consumers purchasing food and beverage consumables respond well to retailer promotions
  • Trendy, often-touted concepts like organic food and beverage products and online show rooming are yet to be mainstream

 Some things indeed are "old" because they stand the test of time and still work.

Click here to view as a PDF.

 

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Online grocery purchasing rate is low, and loyalty rate is even lower

 

TABS Analytics completed its Food and Beverage Categories Study in August 2016. This first infographic from this consumables study reveals some not-so-flattering details about the current state of onine grocery purchasing.

  • The ecommerce share in food and beverage categories remains low. 
  • Even with heavy investment behind improving online grocery shopping from retailers across the country, penetration declined in the past year.
  • The lone bright spot has been the slight gain in share for online grocery thanks to curbside pickup.

 

Click here to view as a PDF.

 

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It's Still An FDMCD World - Vitamin Infographic

 

TABS Analytics completed its Vitamin and Mineral Supplements Study in May 2016. This third and final infographic in the VMS study below further highlights key findings, including:

  • FDMCD (Food, Drug, Mass, Club, Dollar Stores) continues to have the highest buyer penetration
  • But, Specialty attracts more heavier buyers
  • However, heavy buyers in general have been trending downward over the past 5 years

 

Click here to view as a PDF.

 

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Heavy Buyers Down - Vitamin Infographic

 

TABS Analytics completed its Vitamin and Mineral Supplements Study in May 2016. The infographic below highlights some of the key findings in the study, including:

  • How the mix of category buyers is changing
  • Which retailers saw shares increase
  • Which retailers saw shares decrease

 

Click here to view as a PDF.

 

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Tale of Two E's - Vitamin Infographic

 

TABS Analytics just completed its Vitamin Study in May 2016. The infographic below highlights some of the key findings in the study, including:

  • Trends in online vitamin sales
  • What product types are on the rise
  • And what product types are on the decline

Click here to view as a PDF.

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