Analytics and Consulting Services

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TABS ANALYTICS BLOG

Loyalty Programs Discussion: Should They be Improved or Dropped?

Loyalty programs are polarizing – Supermarket News tackles this question in the article Taking Sides: Fix your loyalty program? Or drop it? with Dennis Armbruster, VP and Managing Partner, LoyaltyOne Consulting and Kurt Jetta, TABS Group’s CEO. Guess which side we took?

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8 Reasons Why Retail Loyalty Programs Do Not Work

All right I'm guilty of the dramatic, attention-grabbing headline that ignores the nuances of this issue. A more accurate headline would be ""8 Reasons Why Mass Market Loyalty Programs Don't Perform as well as the Programs they replaced." Too wordy and not bold enough.

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What is Trade Promotion Optimization and the Problems it Faces?

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Editor's Note: this post was originally published in August 2014 and was updated in December 2015 to include addditional trade promotion optimization content links. 

The concept behind a trade promotion is simple: spend money with a retailer with the expectation of deriving a tangible benefit such as increased sales, increased profits or higher market share. The mechanics, however, are more involved: in order to ensure that you're taking the right steps to drive more sales, optimizing your promotional plans is key. And, with trade promotion spending accounting for 15-20% of sales revenues[1], it’s even more critical to get this process right.

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How Energizer Personal Care Overcomes Barriers to Better Trade

TABS Group Inc.

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TABS Group Recognized in Two Gartner Hype Cycles

TABS Group, a leading consumer products goods analytics firm, announced today that it has been included as a “Sample Vendor” in two Gartner Hype Cycle reports: for Consumer Goods, July 21, 2014 by Don Scheibenreif and Dale Hagemeyer and for Customer Analytic Applications, July 30, 2014, by Gareth Herschel and Neil Chandler, both in the Trade Promotion Optimization (TPO) category.

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Retail Leader Featured TABS for POI Trade Promotion Round Table

TABS Group was recently featured in a Retail Leader special report. Click here to read the full article.

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Loyalty Card Programs May Be Hurting Your Sales

Loyalty cards seem like a good deal on the surface: you can gather a wealth of information about shoppers, as well as hand them an incentive to come back to your store again and again.

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Edgington Post: Interview with Kurt Jetta on Loyalty Programs

Dr. Kurt Jetta appeared on the Edginton Post in a fascinating interview explaining why retail loyalty cards just don't work! 

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Are Loyalty Programs Really Worth the Investment?

Kurt Jetta has been featured in Chain Drug Review, discussing retail loyalty card programs. Read the full article here.

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Snap Shot: Top Consumer Package Goods Business Challenges for 2013

Recently we asked our clients for their top business challenges in 2013. By far the top 2 issues were Promotional Effectiveness (74%) and Product Innovation (72%). Also receiving sizable mention was Retailer SKU Reduction (55%). TABS Group has solutions to address all of these and many other important business needs.
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