An Innovative Approach To Category Management, Using Distribution-Based Analytics

 

The idea behind distribution-based analytics is simple: It's a process by which sales results are adjusted according to the distribution levels of the products being analyzed. While it's a fairly easy notion to grasp, it's also extraordinarily powerful. Distribution is the most important variable in the marketing mix -- a fact supported by academic research and years of empirical work by TABS1.

A distribution-based analytics approach offers a number of benefits, including:

  • Greater accuracy when predicting future sales trends, while also revealing a better window into current market dynamics
  • A deeper understanding of consumer preferences
  • A Powerful tool to evaluate distribution gaps at any geographic level
  • Finally, they generate lightning-fast insights into overall sales trends -- a first-level diagnostic on "why" something is occurring.

Powerful, Portable Product Solutions for Any Business

At TABS Analytics, we take pride in our innovative, industry-leading product offerings, including our popular TABS CatMan™ and QuickTABS® platforms. Both platforms leverage distribution-based analysis and customized coding and database harmonization.

QuickTABS® provides a user-friendly, analytics and reporting tool based in Microsoft Excel. It allows anyone in a company to access information in an instant, all without the need for an Internet connection, IT support -- or any expertise. It's a simple, accessible and intuitive solution that puts the power of advanced analytics at everyone's fingertips.

TABS CatMan is a suite of services that seamlessly supports all CPG category management initiatives -- a critical aspect of any company's success. TABS CatMan allows you to quickly and easily take the first step toward maximizing retail sales and profits. Database customization and harmonization, business analysis, help with fact-based selling -- it's all part of one comprehensive package.

TABS CatMan Advantage™ builds on our CatMan platform and delivers trade promotion, plan-o-gram and shopper analytics. As part of CatMan Advantage, we provide a powerful cloud-based reporting tool, TABS Insight Pro, which has advanced analytics, delivered in a powerful management dashboard format.

Analytics Outsourcing is the final offering in our suite of category management services: you get everything outlined in TABS CatMan Advantage, plus a dedicated consultant to deliver all of your category management analytics.

(1) Source: Ataman, Berk, Carl Mela and Harald van Heerde (2008), "Building Brands," Marketing Science, Volume 27, no. 6.

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