Why Do You Need A Data Analytics Suite?

     

    Big Data = Data Overload

    Maximizing insight from an abundance of data sources is one of the biggest challenges for consumer goods companies. When multiple departments are involved, the challenge gets bigger since there's no centralized way to look at data from the silos that often develop. Then, the analytics usually don't scale well since some constituents look only at descriptive reporting data while other teams use predictive modeling.

    Disparate Data is stored and accessed in various locations

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    Many departments involved to distribute information and end users

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    Multiple levels of analysis - reporting to predictive modeling - that are not being fully leveraged

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    TABS Analytics solves this problem by bringing everything together into one platform - TABS Insight®

    We take four key sales and marketing data foundations - Category Management, Trade Promotion, Consumer Insights, and Account Sales data - and bring our proven analytics tools together in one place so that teams can collaborate faster and more effectively.

    Category Management

    Category Management

    • Syndicated Consumption data
    • Category Management
    • Source of Growth
    • Segment / Brand Productivity
    • Sales Drivers
    • Causal Insight
    Promo Insight

    Promo Insight

    • Promotion Optimization
    • Qualitative Data
    • TABS AccuBase
    • Strategy and Tactics
    • Spending and ROI
    • Revenue Management
    Consumer Insights

    Consumer Insights

    • Syndicated Panel Insight
    • Customer Survey
    • Loyalty data
    • Social Media
    Account Teams

    Account Teams

    • Account POS
    • Store level insight
    • Base and incremental
    • Ship / Consumption
    • Inventory / Replenishment

     

    Having a scalable one-stop analytics platform means you can fully leverage your sales and marketing data

    TABS Insight® is the only CPG analytics software suite that integrates and harmonizes all data sources - syndicated, trade promotion, consumer and POS shipments - into one platform, providing company departments with one central destination for scalable analytics, from reporting to predictive modeling.

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