Annette joined TABS Analytics in 2017 with over 20 years of experience including senior management positions in Category Management, Customer Marketing, Trade Marketing, Shopper Marketing, Product Marketing, Merchandising and Advertising. Prior to this role, she was most recently a member of Newell Brands’ Transformation Office leading business workstreams for Customer & Shelf Optimization as well as Portfolio Optimization for their large Writing business.
Prior to this she was Director of Category Management and Customer Logistics at Avery Dennison where she created and built their industry-leading category management team. Throughout her 18 years with Avery Dennison, Annette worked in both B2B and B2C roles across a wide variety of channels and customers in Category Management, Customer Marketing, Trade Marketing, Product Marketing and Communications roles and was repeatedly recognized for her leadership both internally and by customers. Her initial experience included 3 years at Sherwin-Williams in Merchandising and Communications roles and several years in Advertising as an Account Executive.
Annette attended Ohio University School of Journalism with a focus in Advertising Management and lives with her husband and two rescue dogs in southern California where she enjoys cooking and hiking.