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TABS 2018 Fact-Based Selling Guide

The CPG industry’s largest organizations are significantly lagging behind their smaller, more agile counterparts.

In this report, TABS Analytics founder Dr. Kurt Jetta introduces FORCED:
a six-pronged framework to reignite your sales growth.

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The 4 Most Useful Metrics In CPG Trade Promotion | TABS Analytics
Series Introduction When sitting down with new clients, TABS guides them through the six essential elements of managing trade promotion. Each successive step builds on the one before it, and they are...Read more
Getting Your Baseline Sales Right in CPG Trade Promotion | TABS Analytics
Introduction In our last post on promotional spending best practices, we stressed the importance of collecting the right metrics as the core foundation of good trade promotion analysis and...Read more
The Most Useful Household Panel Metrics You've Never Heard Of | TABS Analytics
Household Panel Data Metrics In the last several posts, we surveyed the innovative things we can do with the Nielsen, IRI, SPINS and other syndicated data that you’ve been buying for years. Now it’s...Read more