Personal Care Study Webinar (Recording)
Dr. Jetta, TABS' CEO, presented the study findings from 2016. This is the first year we've done the personal care category and the study included findings for the following categories:
- Haircare
- Deodorant
- Personal Wash
- Face Care (Razors & Shaving Cream)
- Mouthwash
- Toothpaste
- Feminine Care
- Adult Incontinence
Key areas of investigation included:
- Who: Buyer/shopper facts
- What: Product types purchased
- Where: Coverage of all major buying channels
- Why: Select attitudinal learnings on purchasing behavior
