Millennials, Hispanics and Online Are Fueling the Growth in the $25 Billion Cosmetics and Skincare Categories


TABS 2016 Beauty Study

Unlike other CPG categories where millennials are not driving category growth, the cosmetics and skincare categories within the beauty industry thrive on millennial buyers, and Hispanic buyers are also very important. Adding to this the continued strength of online sales, and category growth is the result! We'll do a deep dive into these trends, along with many others, in our 13-page guide.

 Key areas of investigation included: 

  1. Who: Buyer/shopper facts2016 Beauty Study
  2. What: Product forms and brand awareness levels  
  3. Where: Coverage of all major buying channels
  4. Why: Select attitudinal learnings on purchasing behavior

This is our third annual study of cosmetics buyers detailing proprietary knowledge that we garnered over the past three years. CPG personal care and cosmetics industry professionals will benefit from the 2016 report findings.


Download this free report now to learn more!