In our second annual study on baby products, Dr. Kurt Jetta, TABS Analytics' CEO, does a deep dive on five baby products segments: baby seats and safety products, baby feeding needs, diapers and accessories, baby formula and food, and baby needs (Shampoo, Lotion, Soap, etc.)
Key areas of investigation include:
- Sales by outlet, including mass market, specialty and online
- Buyer trends across key demographics
- Purchasing trends by product segment
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