Using FORCED for More Effective Selling Presentations


TABS Analytics Fact-Based Selling Guide

Dr. Kurt Jetta, TABS Analytics' founder, discusses fact-based selling principles and methodologies, using a distribution-based analytics approach, including the importance of using the FORCED process for building a sales presentation.

 Key areas covered include: Business Metrics

  • Applying all the elements of the FORCED process
  • Looking at share vs. rate of sale and the pitfalls of the former compared with the strengths of the latter
  • Understanding brand strength by identifying where organic growth is occurring
  • Using sales productivity and trend reporting to predict future success or weakness
  • Bringing everything together in a succinct presentation (no binders allowed!) 
  • Plus more!

CPG professionals, especially those involved in analytics and sales roles, will benefit from this detailed discussion.


Download this free report now to learn more!