TABS Analytics Personal Care Study


TABS Analytics 2017 Personal Care Study 

In our first-ever study on personal care, Dr. Kurt Jetta, TABS Analytics' CEO, does a deep dive on several personal care categories including: Haircare, Deodorant, Personal Wash, Mouthwash and Toothpaste, Feminine and Incontinence Care, and more.


Key areas of investigation include:Personal Care Study

  • Who: Buyer/shopper facts
  • What: Product types purchased  
  • Where: Coverage of all major buying channels
  • Why: Select attitudinal learnings on purchasing behavior


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