TABS Analytics 2017 Personal Care Study
In our first-ever study on personal care, Dr. Kurt Jetta, TABS Analytics' CEO, does a deep dive on several personal care categories including: Haircare, Deodorant, Personal Wash, Mouthwash and Toothpaste, Feminine and Incontinence Care, and more.
Key areas of investigation include:
- Who: Buyer/shopper facts
- What: Product types purchased
- Where: Coverage of all major buying channels
- Why: Select attitudinal learnings on purchasing behavior
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