2017 10th annual vms study


2017 10th Annual VMS Study (Recording)

What You Need to Know About the Vitamins, Minerals & Supplements Category [WEBINAR Recording]


You already know that vitamin and mineral supplements make up a huge percentage of consumer purchases both online and off. 

You might even know that people in the 55+ crowd are 2x more likely to be heavy buyers.

But did you know that women and younger buyers are driving heavy usage into the ground, and actually causing the shift away from Mass Market?


The Vitamins, Minerals & Supplements category is worth nearly 13 billion dollars annually.


It’s a crucial bellwether for the performance of other categories and general eComm success, meaning this webinar is required viewing for all CPG professionals.

Watch the recording of TABS Analytics’ visionary founder and CEO Dr. Kurt Jetta from July of 2017 to get the full story of what’s happened over the last year in the VMS category — and find out what you need to know to take full advantage of it in 2017.

You’ll discover the answers to questions like:

  • How are sales split between online and brick & mortar (and is that dynamic poised to change)?
  • How and where do regular buyers shop the category?
  • Who are the share winners across channels… and where is Amazon losing?


This was our 10th Vitamins, Minerals & Supplements comprehensive category study!


Join us for over a decade’s worth of insights packed into a single hour.



Webinar Video Recording