TABS Analytics

TABS Analytics 2019 Webinar Series

2019 Analytics Series - New Metrics With Your Existing Data, Part 4 (Recording)

New Metrics With Your Existing Data - Part 4 [WEBINAR RECORDING]

Listen to the recording of TABS Analytics founder and CEO Dr. Kurt Jetta as he presents the first webinar in the 2019 analytics series - New Metrics With Your Existing Data, Part 4.

Dr. InnovationKurt Jetta discussed the new TABS metrics and analytical methods that he has discussed over the past 4 years in various webinars and white papers. In particular, going into that can be used to identify and measure:

  • Working with syndicated data to understand how strong a category, item group or SKU is from both a dollar and unit perspective.
  • Using panel data to identify the most important buyers with a little known measure that you can calculate from your data set. 
  • Understanding the difference between brand loyalty and equity (and why that's important.)
  • Highlighted the value of using survey data to better understand your brand, cost effectively and quickly.
  • Working with SKU elasticity and how it's different from space elasticity. 
  • Plus more!

CPG professionals, especially those involved in analytics roles, will find this webinar beneficial from the detailed discussion.


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