2019 Analytics Series - New Metrics With Your Existing Data, Part 4 (Recording)
New Metrics With Your Existing Data - Part 4 [WEBINAR RECORDING]
Listen to the recording of TABS Analytics founder and CEO Dr. Kurt Jetta as he presents the first webinar in the 2019 analytics series - New Metrics With Your Existing Data, Part 4.
Dr.Kurt Jetta discussed the new TABS metrics and analytical methods that he has discussed over the past 4 years in various webinars and white papers. In particular, going into that can be used to identify and measure:
Working with syndicated data to understand how strong a category, item group or SKU is from both a dollar and unit perspective.
Using panel data to identify the most important buyers with a little known measure that you can calculate from your data set.
Understanding the difference between brand loyalty and equity (and why that's important.)
Highlighted the value of using survey data to better understand your brand, cost effectively and quickly.
Working with SKU elasticity and how it's different from space elasticity.
CPG professionals, especially those involved in analytics roles, will find this webinar beneficial from the detailed discussion.
Fill out the form to the right to get your copy of the recording