TABS Analytics White Paper Series

Importance of Pricing for Shoppers & Retailers 

Don't struggle with pricing decisions for your brand anymore 

The success or failure of your brand can often depend on the pricing decisions you make

TABS Analytics and Decision Insight will show you a process that ensures that you have the best information available to make optimal pricing decisions. And, by demonstrating the change will be positive for the category and not hurt private label, you can use this research to demonstrate the benefits to retailers and overcome their objections and concerns about "taking price."

How can this white paper help you make better pricing decisions for your consumers and retailers? 

TABS Analytics and its research division, Decision Insight, have partnered on this pricing white paper to lay out the steps needed to understand pricing from both a shopper and retailer perspective, and why both are critical to fully understand.

We'll cover key topics like: 

  • The importance of price elasticity and developing an modeling/analytics process that captures price correctly 
  • How virtual shopping and conjoint analysis can predict shopper behavior at shelf / in the store
  • How to bring together advanced analytics and virtual shopping to validate pricing strategies and tactics.


Get your copy of the white paper now!

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