I knew the first time I saw the TABS demo that this was a tool that would elevate the way we analyze our data and enable better business decisions. I am extremely impressed at how easy the software is to use and how quickly we are able to get to meaningful insights.
TABS takes our data and turns it into information
We can point to quantifiable results due to our relationship with TABS Group, Inc. We compete against a multi-billion dollar company that is 50 times our size...
For over 7 years Physicians Formula has used TABS outsourced category management support, they provide world class analysis so we are always prepared for our account presentations.
The TABS team combines data with sound critical thinking enabling Paris Presents to continue to find the uncommon approach from common data. Obviously, they are a valuable part of our broader team.
PromoMaster really is a turnkey process. TABS manages and harmonizes the raw data and delivers TABS PromoMaster™ software. Now my team can quickly conduct promotion analysis, without taking away from current priorities.
TABS Group has worked with us create the perfect data set for our category and are always quick to respond to any requests. The tools in the program have been of great help for us.
I have just finished another planning meeting with our management team. It is also the height of the annual review season with our retailers. I must take the time to send you a note that expresses my appreciation for the quality data and analysis that we have been receiving from TABS Group, Inc...
Client was a distant #2 player in the U.S. market and had limited marketing and promotion funds and was being outspent 2:1 versus the category leader. TABS helped client implement a fact-based selling and category management process that identified significant strengths in client’s brand portfolio. This allowed client to sell this story to key trade partners and garner 1 category captaincy and 2 co-captaincies.
Implementing a fact-based selling and category management approach allowed the client to generate a double-digit increase in sales and share at key retailers within 18 months and with its existing marketing and trade budgets.
Trade Promotion Optimization
Client faced challenges in managing the manpower and complexity to measure the effectiveness of their trade promotions across numerous, distinct categories and was deploying a complete SAP conversion. TABS implemented a TPO pilot program across four categories with the Initial pilot delivered within 6 weeks of receiving the syndicated, POS data and spending data. Subsequently, quarterly updates have been delivered with best practices summaries specific to each brand and retailer.
Management made significant changes in the company’s promotional strategies that allowed them to compete more effectively based on the insight provided by TABS Analytics. One additional category has been added and incorporated into the quarterly deliverable.