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    • Solutions
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        • DiningIQ Overview
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        • Menu Optimization
        • DiningIQ Merchandising
        • DiningIQ Digital
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        • Virtual Conjoint
        • Flavor Analysis (TURF+)
      • Diagnostics
    • Library
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    • 816-221-0445

    Alex Sodek

    Chief Research Officer

    Alex has nearly 20 years of experience solving critical marketing challenges for Fortune 500 companies. His expertise in survey design and execution, particularly in the areas of shopper insights, category management, and consumer product development, is focused on delivering activation at retail.

    Alex, as CRO, leads the development of innovative solutions by uncovering clients’ important marketing challenges, formulating workable research designs, and delivering effective results. Alex has played a key role in designing our SimuShop® and DiningIQ™, and ShopperIQ® solutions suite.

    Alex’s professional background includes running political campaigns, conducting public opinion polls, and managing client accounts for Roper Starch Worldwide. He is a graduate of Texas Christian University.

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    Alex Sodek

    Chief Research Officer

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    Jordan Henderson

    VP, Client Solutions

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    Leslie Downie

    Director of Marketing

    Sonja Hitchcock

    Sonja Hitchcock

    VP, Creative Services

    Scott Murdock

    Scott Murdock

    VP, Technology

    Recent Posts

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    What next for CPGs in eCommerce
    March 25, 2021
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    Virtual Shopping 101: What People Say Is Not What People Do
    March 3, 2021
    Virtual Shopping 101: What People Say Is Not What People Do
    The Importance of Pricing to Shoppers and Retailers
    February 17, 2021
    The Importance of Pricing to Shoppers and Retailers

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