TABS Analytics 2016 Webinar Series


Baby & Infant Needs Study Webinar (Recording)


In this webinar, TABS Analytics CEO, Dr. Kurt Jetta, reviewed Baby Infant Care Webinarthe results of our first comprehensive study of 5 major infant and baby needs product categories:

  • Baby Seat and Safety Products (car seats, strollers, baby monitoring devices, etc.)
  • Baby Feeding Needs (cups, bottles, plates, etc.)
  • Diapers and Accessories
  • Baby Formula, Food and Drinks
  • Baby Care (powders, ointments, lotions, etc.) 

If you're a sales, marketing, shopper marketing or category management professional working in the baby category, this webinar will help you understand:

  • Who, besides young families, are shopping these categories?
  • Category purchase dynamics, including product types purchased within categories
  • Outlet shopping patterns, with a focus on comparing online to brick-and-mortar as well as measuring non-tracked channels such as Babies ‘R Us.


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