TABS Analytics 2016 Webinar Series
Third Annual Beauty Study (Recording)
In the Third Annual Beauty Study webinar TABS Analytics' CEO and founder, Dr. Kurt Jetta, was joined by Andrea Van Dam, CEO of Women's Marketing, a marketing services agency for high-growth, ambitious brands.
Dr. Jetta and Ms. Van Dam presented the study findings and trend developments from 2015-2016. This year's study included findings for both the cosmetics and skincare categories.
Key areas of investigation included:
- Who: Buyer/shopper facts
- What: Product forms and brand awareness levels
- Where: Coverage of all major buying channels
- Why: Select attitudinal learnings on purchasing behavior