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For consumer packaged goods (CPG) brands, pricing can feel like a high-wire act. Set pricing too low, and your company could be missing out on margin. Price too high, and demand could snap altogether—and consumers may abandon your brand in the long run. That’s why identifying price elasticity is more important than ever.
The COVID-19 pandemic caused a sudden and seismic shift in the retail sector that influenced consumption patterns, shopping behavior, what and where consumers buy, and how much and how often they buy.
Data is just like water—it’s everywhere and takes many different shapes.
When collected and stored properly, you have what’s called a “data lake,” where you can swim in incredible, game-changing insight.
But on the shadowy side of the data lake is the data swamp, where formatting issues, duplicates, junk, and missing data are aplenty. It can be a place of distress and confusion where there are so many data sources, analysts are drowning in data download and retrieval.
E-commerce Grocery Sales Rise, But Quest for Profitability Persists
TABS BevAlc Innovation Suite and Category Management tools keep Tito’s on top in a complex market
In the last 18 months, TABS Analytics has completed promotion optimization engagements in: USA, Canada, South Africa, Egypt, Saudi Arabia, Mexico, Brazil, Chile, Colombia, Argentina, Guatemala, Australia, India and the Netherlands. The results may or (may not) surprise you...
As executive chairman and founder of TABS Analytics, I sign a lot of papers. But recently, I signed one of the most important papers of my career:
I signed a document to sell TABS Analytics.
We were acquired by a like-minded company, Blacksmith Applications of Boston, Massachusetts.
