TABS ANALYTICS BLOG

U.S. Baby Products Sales Reverse Declines, Grow Three Percent, Annual TABS Analytics Study Finds

Toys “R” Us/Babies “R” Us bankruptcy not expected to affect the industry long-term as brick and mortar outlets projected to pick up most of the shift in sales

Shelton, CTMay 2, 2018U.S. baby products purchasing rebounded, growing three percent compared to 2017 according to TABS Analytics’ 2018 Baby Products Study, which was released today. According to the annual baby products study, an increase in purchasing from the lower income brackets (under $50,000) was a part of the reason for stabilization. The study says that purchasing also grew for older households, particularly those ages 65-74. The study showed that while purchase incidence is higher for households with young children than households without young children, households without young children comprise about 58 percent of the buyers overall and 50 percent of any given baby products segment. Purchase incidence for households without young children is 16 percent overall, the study showed.

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Food and Beverage Niches Still Small But Growing

In our second infographic from the 2017 TABS Food and Beverage Study, we highlight some of the trends from study, including:

  • The growth of organics (it's still a small percentage of category sales, but getting bigger)
  • How diet product products skew demographically (the answer will surprise you - it did us!) 

Be sure to watch the recording of our 2017 Food and Beverage Study webinar where we reviewed these points, and more, in detail.  

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Retailers Clean Up with Household Care Products

When you need household care products - cleaning supplies, paper towels, garbage bags, dishwasher detergent, air fresheners and mops/brooms - you probably have them on your shopping list for Walmart, your neighborhood grocery store or maybe club stores, like Costco, if you want to seriously stock up. You may not automatically think about going to your local home improvement store for these products, but chances are you may have picked up one or more of them while you were buying paint to freshen up your living room, new fixtures for the kitchen, or a replacement toilet for your bathroom. Home improvement stores are significant competitors for retail sales of household products across 15 categories of products analyzed in the first TABS Analytics Household Care Study.

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5 Key Trends Defining the Household Care Sector (TABS Infographic)

Our first infographic from the 2017 TABS Household Care survey is a study in contrasts: deals are important, online shopping is not. Five key trends, as we see it, are shaping the household care landscape for this important CPG sector. Read on below to learn what they are.

And, don't forget to watch the recording of our 2017 Household Care Study webinar, where we reviewed these trends in detail, and more...  

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Food and Beverage Consumers Say "Let's Make a Deal" (TABS Infographic)

In our first infographic from the 2017 TABS Food and Beverage Study, we highlight the importance of deal tactics among shoppers. Some findings from our study include:

  • Households with kids place the most importance on deals
  • Grocery continues to struggle in attracting online shoppers

Be sure to watch the recording of our 2017 Food and Beverage Study webinar where we reviewed these points, and more, in detail.  

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TABS Cosmetics Trendspotter

2017 - 2018 Edition Special Points of Interest

 

  • Millennials + Social Media = The Catalyst for a Cosmetics Boom

  • Brick-and-Mortar on the Rise for Specialty Cosmetics

  • Niche Segments Are Driving Cosmetics Growth

Coming on the heels of the TABS 2017 Cosmetics study (watch the webinar recording), we've compiled several articles that support what we are seeing in our multi-year research.  

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TABS Named a Best-in-Class Vendor in Annual 2017 POI TPx Vendor Panorama

At a time when the majority of consumer goods companies are unsatisfied with their ability to manage trade promotions, and many are still doing so on spreadsheets, the value of a great vendor to help with trade promotion management/optimization (TPx) can't be underestimated. TABS Analytics was honored to be named as one of the best-in-class vendors by the Promotion Optimization Institute (POI) in its 2017 TPx Vendor Panorama report.

The TPx Vendor Panorama was developed to help guide consumer goods companies to successfully execute trade promotions at the headquarters level. In addition to identifying vendors’ strengths and weaknesses, the report offers key insights from the POI survey, and suggests numerous strategies companies can employ to improve trade promotions. 

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Social Media Plays Big Role in Cosmetics Purchasing Preferences

YouTube, Facebook, beauty blogs and other social media channels are increasingly important to women when they are deciding which cosmetics to purchase, according to the 2017 Cosmetics Study survey released by TABS Analytics. The TABS study is seeing social media’s impact on brands grow since the inception of the survey four years ago. Among all buyers, 39 percent said that social media is very important – up from 27 percent in 2014.

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TABS Analytics Survey Highlights Declining Importance of Promotional Deals Among Cosmetics Buyers

Online reviews, demo videos strongly influence heavy buyers’ cosmetics purchase decisions

Shelton, CTNovember 28, 2017 – Women who buy 10 or more types of cosmetics products annually (defined as heavy buyers) say online reviews are now more important than saving money when it comes to making purchasing decisions, according to TABS Analytics’ Fourth Annual Cosmetics Study. According to the study, 52 percent of heavy buyers are influenced by online reviews, but only 49 percent like to shop at cosmetics stores with good deals. Deal preference among heavy buyers dropped 11 percentage points from 60 percent in 2016 to 49 percent this year. But for light buyers (who annually buy 1-4 types of products) deal preference remains strong (42 percent) compared to online reviews (17 percent). For medium buyers (5-9 types purchased), deal preference (48 percent) also tops online reviews (25 percent).

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TABS Study Shows Trends in CPG Household Care Categories

TABS Analytics has added a new study – household products – to its arsenal of consumer packaged goods sector analyses. Conducted in September, the first-ever household care study examined trends, demographics, deal preferences and shopping patterns related to 15 categories in the $75 billion household goods sector: toilet paper, laundry detergent, paper towels, garbage bags, household cleaner, dish soap, facial tissue, air fresheners, fabric softeners, bleach, dishwasher detergent, mops/brooms, paper napkins, disposable tableware and floor-cleaning sheets.

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