TABS ANALYTICS BLOG

Brand, Outlet and Discounts Play Little Role in Purchase Decision-Making

Shelton, CT – July 17, 2018 – As legalized, recreational cannabis becomes available in more states, it is not expected to have a significant impact on the purchasing of wine and liquor, according to the TABS Analytics 2018 Wine and Liquor Study. Similarly, consumers are not strongly influenced by brand, outlet and price when it comes to their making purchasing decisions. Even though nearly two-thirds of consumers make wine or alcohol purchases, the study shows a highly fragmented, immature market in which 27 percent or fewer of survey respondents noted they were familiar with liquor brands and only 19 percent for wine. In comparison, brand engagement for other consumer packaged goods (CPG) categories typically exceeds 40 percent to 50 percent, with customers shopping more frequently at specific outlets, while seeking discounts and other deals.

Founder Dr. Kurt Jetta to Continue as Company Executive Chairman and Focus on Client Implementations and Product Development

Shelton, CT – July 10, 2018 – TABS Analytics, a leading CPG analytics firm, today announced that Tim Richerson, a consumer-packaged goods (CPG) industry veteran who held executive roles at Alan James Group and Rexall Sundown, has been named the company’s CEO. Dr. Kurt Jetta, TABS Analytics’ founder, will assume the role of Executive Chairman of the Board and will continue to work on major client implementations and new product development.

Growth Driven by Large Uptick in Occasional Buyers and  Addition of New Hair/Skin/Nail and Melatonin offerings

Shelton, CT – June 26, 2018 – Vitamin, mineral and nutritional supplement (VMS) sales grew by an estimated $500 million, or 3 percent, during the past year, driven by record increases at both online outlets and brick and mortar stores, according to the TABS Analytics 11^th Vitamins, Minerals and Supplements Study. The 3 percent growth in the $14 billion VMS market was fueled by an increasing number of consumers who purchased products occasionally, and by strong growth at both Amazon and Walmart.

Toys “R” Us/Babies “R” Us bankruptcy not expected to affect the industry long-term as brick and mortar outlets projected to pick up most of the shift in sales

Shelton, CT – May 2, 2018 – U.S. baby products purchasing rebounded, growing three percent compared to 2017 according to TABS Analytics’ 2018 Baby Products Study, which was released today. According to the annual baby products study, an increase in purchasing from the lower income brackets (under $50,000) was a part of the reason for stabilization. The study says that purchasing also grew for older households, particularly those ages 65-74. The study showed that while purchase incidence is higher for households with young children than households without young children, households without young children comprise about 58 percent of the buyers overall and 50 percent of any given baby products segment. Purchase incidence for households without young children is 16 percent overall, the study showed.

In our second infographic from the 2017 TABS Food and Beverage Study, we highlight some of the trends from study, including:

• The growth of organics (it's still a small percentage of category sales, but getting bigger)
• How diet product products skew demographically (the answer will surprise you - it did us!) 

Be sure to watch the recording of our 2017 Food and Beverage Study webinar where we reviewed these points, and more, in detail.  

When you need household care products - cleaning supplies, paper towels, garbage bags, dishwasher detergent, air fresheners and mops/brooms - you probably have them on your shopping list for Walmart, your neighborhood grocery store or maybe club stores, like Costco, if you want to seriously stock up. You may not automatically think about going to your local home improvement store for these products, but chances are you may have picked up one or more of them while you were buying paint to freshen up your living room, new fixtures for the kitchen, or a replacement toilet for your bathroom. Home improvement stores are significant competitors for retail sales of household products across 15 categories of products analyzed in the first TABS Analytics Household Care Study.

Our first infographic from the 2017 TABS Household Care survey is a study in contrasts: deals are important, online shopping is not. Five key trends, as we see it, are shaping the household care landscape for this important CPG sector. Read on below to learn what they are.

And, don't forget to watch the recording of our 2017 Household Care Study webinar, where we reviewed these trends in detail, and more...  

In our first infographic from the 2017 TABS Food and Beverage Study, we highlight the importance of deal tactics among shoppers. Some findings from our study include:

• Households with kids place the most importance on deals
• Grocery continues to struggle in attracting online shoppers

Be sure to watch the recording of our 2017 Food and Beverage Study webinar where we reviewed these points, and more, in detail.  

2017 - 2018 Edition Special Points of Interest

• Millennials + Social Media = The Catalyst for a Cosmetics Boom

• Brick-and-Mortar on the Rise for Specialty Cosmetics

• Niche Segments Are Driving Cosmetics Growth

Coming on the heels of the TABS 2017 Cosmetics study (watch the webinar recording), we've compiled several articles that support what we are seeing in our multi-year research.  

At a time when the majority of consumer goods companies are unsatisfied with their ability to manage trade promotions, and many are still doing so on spreadsheets, the value of a great vendor to help with trade promotion management/optimization (TPx) can't be underestimated. TABS Analytics was honored to be named as one of the best-in-class vendors by the Promotion Optimization Institute (POI) in its 2017 TPx Vendor Panorama report.

The TPx Vendor Panorama was developed to help guide consumer goods companies to successfully execute trade promotions at the headquarters level. In addition to identifying vendors’ strengths and weaknesses, the report offers key insights from the POI survey, and suggests numerous strategies companies can employ to improve trade promotions.