TABS Analytics Blog

After Meteoric Rise, Online Vitamin Sales Supplements Plateau, According to Latest TABS Analytics Vitamin Survey

2019 Report Offers Analysis of Top 10 VMS Trends Defining the Past Decade

Shelton, Conn. – June 27, 2019 – Mass market brick and mortar stores, like Walmart and Target, and eCommerce retailers have seen the most success in attracting buyers of vitamins, minerals and nutritional supplements (VMS), according the TABS Analytics 12th Annual Vitamin Study. However, after more than doubling in the past decade, overall online penetration has plateaued at about 17%. This stagnation in online purchasing leads to questions about whether eCommerce can ever exceed more than one-fifth of the total market in any consumer package goods (CPG) categories.

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TABS Analytics Enters Joint Venture with CPGToolBox to Deliver Integrated Trade Promotion and Optimization Solution

Single platform to provide manufacturers with unprecedented, full-spectrum analytics suite for their trade promotion spending

Shelton, Conn. – June 20, 2019TABS Analytics today announced that it is collaborating with CPGToolBox to deliver an integrated trade promotion and optimization solution for consumer packaged goods (CPG) manufacturers. The joint venture brings together the two organizations’ best-in-class solutions to forecast, plan, settle and analyze promotions, and then conduct a rigorous analytical overview of the optimal promotional strategies and tactics for clients' brands.

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The Fundamental Failures Behind Online Grocery

Chances are that when it comes to eCommerce, one of the biggest trends you may be hearing about is the rise of online grocery. Some of the biggest names in grocery retailing are adopting online services, and many others in consumer-packaged goods (CPG) are considering branching their operations into this area of eComm. However, much of the data that TABS Analytics has collected suggests that online grocery not only doesn’t have the explosive future potential that some may believe, it is also inherently economically flawed. Yes, some retailers may be making money off of it now, but for the vast majority of them, online grocery will never work.

With so much buzz - and misinformation - about the world of online grocery, it is a prime subject to which TABS can apply its analytical approach and weigh in on the matter, as we did in our April 2019 webinar, Online Grocery, Are We There Yet?. As an industry leader in outsourced CPG analytics and consulting, our goal is to give our clients and the industry at-large analyses to drive fact-based, effective decisions.

Read on to learn about our findings in online grocery. 

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TABS Analytics Joins Forces with Industry Leader Decision Insight

Addition of Leading Virtual Shopper Research and Retail Strategy Firm Enhances TABS's Data Analytics Expertise and Extends Platform to Support Expanding Array of Clients and Categories

 

Shelton, Conn. – May 7, 2019TABS Analytics today announced that it acquired Decision Insight, a Kansas City, Mo.-based global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments. Decision Insight is a pioneer in virtual shopping research, providing shopper insights and retail strategies about shopper behaviors and motivations for manufacturers, retailers and restaurants.

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The TABS Analytics 5th Annual Color Cosmetics Study: Cosmetic Market Trends to Watch

In November of 2018, TABS Analytics conducted the fifth annual survey of purchase trends affecting the U.S. cosmetics market.

TABS, founded by Dr. Kurt Jetta in 1998, is a leader in consumer-packaged goods (CPG) industry for outsourced sales and marketing analytics.

We provide sales and marketing professionals with detailed CPG analytics to give them a competitive advantage when determining their sales, marketing and business strategies.

TABS Takes on the Cosmetic Market

As we have done for the past five years, we applied our survey analytics methodology to the cosmetics market in the U.S.to measure all-outlet trends across a broad spectrum of color cosmetics segments.

Our analysis focuses on information related to consumers who make regular purchases of cosmetics. To this end, we survey 1,000 women ages 18 to 75 at the same time each year to avoid seasonality conflicts.

One of the goals of our annual survey is to provide a cosmetic market analysis report that will help businesses develop a more targeted marketing strategy for cosmetic products.

Our assessment of the cosmetics market for 2018 included the following touch points:

  • What types of cosmetics products consumers are buying
  • Which outlets consumers are choosing for regular purchases
  • What factors influence cosmetic purchase decision
  • How behavior has changed from year to year

For an overview of the highlights of our cosmetic market analysis with insights from Dr. Jetta, read on.

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TABS Analytics Announces Acquisition of Hybrid Intelligence

Strategic Acquisition Enhances TABS Analytics' Integrated Planning Solutions

Shelton, Conn. – March 25, 2019TABS Analytics announced today that it has acquired Hybrid Intelligence Inc., a Shelton, Conn.-based company that develops technology and provides services to operationalize data and analytics capabilities. Hybrid Intelligence specializes in enterprise integration, data management, analysis, planning and analytics for consumer-packaged goods (CPG), manufacturing and industrials.

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2018 Food and Beverage Industry Trends: Focus on Consumables

In August 2018, TABS Analytics rounded up comprehensive data to delve into specific food and beverage industry trends as they relate to consumables.

This information outlines shopping patterns and trends, including online grocery trends, snack food trends, organic food trends and other highly detailed statistics specific to the food and beverage industry.     

The Experts in Consumer Analytics®

Since 1998, marketers in the food and beverage industry have relied on the detailed analytics of TABS research, founded by Dr. Kurt Jetta in 1998, to track consumer shopping habits and trends.

Our technology-enabled analytics firm aims to simplify and improve the way analytics for consumer products are conducted through innovation to provide our clients with a strong, competitive advantage.

And our techniques get results — TABS is a leading outsourced sales and marketing analytics firm in the consumer-packaged goods (CPG) industry.

As we do each year, we recently took our innovative analytics techniques and applied them to our survey on 2018 food and beverage industry trends, including:

  • Food & Beverage category purchase frequency
  • General Food & Beverage category trends
  • Demographic profiles and deal preferences
  • Outlet shopping patterns, with a focus on emerging channels and eCommerce
  • Consumer attitudes towards “on-trend” concepts
  • Additional content on candy trends

For a brief overview of the state of the food and beverage industry trends for 2018, however, just read on.

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TABS Analytics Projects Recessionary Times Ahead for Cosmetics Industry

5th Annual Color Cosmetics Study Shows Multi-Year Declines in Purchasing by Heavy Buyers and Key Demographics, and Less Overall Consumer Engagement in the Sector

Shelton, CT – November 27, 2018 – Faced with fewer heavy buyers in key demographics, declines in purchasing across all product types and generally less consumer engagement in stores and online, the cosmetics industry is on the precipice of recession, according to the TABS Analytics 5th Annual Color Cosmetics Study. The study offers insights into cosmetics purchasing trends, including who buys cosmetics, the specific products consumers buy, the outlets at which they make purchases, the factors influencing purchase decisions, and year-over-year changes in behavior and attitudes.

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Strong Economy and Rising Income Fuels Meaningful Growth in Consumables Market, According to TABS Analytics’ 6th Annual Food & Beverage Study

Despite Growth, Online Grocery Still Has Long Way to Go to Become Meaningful Player

Shelton, CT – October 17, 2018 – Food and beverage categories have seen a meaningful increase over the last two years, as many major retailers saw same store sales rise thanks to an increase in median income and a low unemployment rate, according to the TABS Analytics 6th Annual Food and Beverage Consumables Study. The study identified solid share gains for online grocery but found that the format is still a small player in the $800 billion industry, accounting for less than 5 percent of sales.

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2018 Trends in the Liquor and Wine Industries - TABS Analytics

In June 2018, TABS Analytics conducted a comprehensive survey to figure out shopping patterns and opinions within the wine and liquor ("BevAlc") categories. Specifically, TABS sought to uncover 2018 wine trends and liquor trends that would be helpful to manufacturers, distributors and retailers in the BevAlc industry.

For the 2018 BevAlc study, we looked at consumer purchasing trends in the wine industry and liquor categories, including:

  • Purchasing Insights on wine and liquor types
  • Preferred purchase locations
  • Consumer attitudes on wine, liquor, and even cannabis

In addition, we've partnered with Nielsen to bring you BevAlc (Beer, Wine & Spirits) category data that you can analyze with the QuickTABS Connect™ platform. This is invaluable for BevAlc professionals in sales, marketing and general management positions.

So, for a brief overview of the state of the wine and liquor market, just read on.         

The Experts in Consumer Analytics®

Founded by Dr. Kurt Jetta in 1998, TABS Analytics is a technology-enabled analytics firm aimed at simplifying and improving the way analytics for consumer products are conducted.

We do this through analytical innovation, which gives our clients a strong, competitive advantage.

TABS is a leading outsourced sales and marketing analytics firm in the consumer-packaged goods (CPG) industry.

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