TABS Analytics Blog

How to Determine Price Elasticity: What CPGs Should Know

For consumer packaged goods (CPG) brands, pricing can feel like a high-wire act. Set pricing too low, and your company could be missing out on margin. Price too high, and demand could snap altogether—and consumers may abandon your brand in the long run. That’s why identifying price elasticity is more important than ever.

Read More

The Importance of eCommerce Data Harmonization

The COVID-19 pandemic caused a sudden and seismic shift in the retail sector that influenced consumption patterns, shopping behavior, what and where consumers buy, and how much and how often they buy. 

Read More

What Is Data Harmonization? A Time-Saving Guide

Data is just like water—it’s everywhere and takes many different shapes. 

When collected and stored properly, you have what’s called a “data lake,” where you can swim in incredible, game-changing insight. 

But on the shadowy side of the data lake is the data swamp, where formatting issues, duplicates, junk, and missing data are aplenty. It can be a place of distress and confusion where there are so many data sources, analysts are drowning in data download and retrieval.

Read More

Food and Beverage Market Continues Significant Growth Trajectory, TABS Analytics 2021 Consumables Survey Reveals

E-commerce Grocery Sales Rise, But Quest for Profitability Persists

Read More

Tito’s Vodka Doubles Down on BevAlc Market Insights

TABS BevAlc Innovation Suite and Category Management tools keep Tito’s on top in a complex market

Read More

Consumers Respond Similarly to Trade Promotion Activities, Regardless of the Country

In the last 18 months, TABS Analytics has completed promotion optimization engagements in: USA, Canada, South Africa, Egypt, Saudi Arabia, Mexico, Brazil, Chile, Colombia, Argentina, Guatemala, Australia, India and the Netherlands. The results may or (may not) surprise you...

Read More

Blacksmith Applications Acquires TABS Analytics

 

As executive chairman and founder of TABS Analytics, I sign a lot of papers. But recently, I signed one of the most important papers of my career:

I signed a document to sell TABS Analytics.

We were acquired by a like-minded company, Blacksmith Applications of Boston, Massachusetts.

Read More

TABS Analytics Named Best-in-Class Vendor for Post Event Analytics, Dashboard, and Data Management in POI 2020 TPx Vendor Panorama Report

POI continues to focus on improving holistic enterprise planning process centered around trade promotion and enabling technologies in the 2020 Vendor Panorama Report

Shelton, Conn. – August 31, 2020TABS Analytics today announced that for the 5th year in row it has earned best-in-class distinctions in the Promotion Optimization Institute’s (POI) 2020 TPx Vendor Panorama report. This year TABS Analytics was recognized in three categories: Post Event Analytics, Dashboard and Data Management.

Read More

Online Grocery Sees Only Slight Growth in New Users in COVID-19 Era, Reinforcing Need for eCommerce Strategy Changes, According to New TABS Analytics Survey

Walmart Overtakes Amazon as Leader in eCommerce Grocery as Smaller Retailers Make Sizable Gains

Shelton, Conn. – August 17, 2020 – Despite more interest in online shopping during the COVID-19 pandemic, eCommerce grocery saw only a slight uptick in sales from new users this year, according to the TABS Analytics Annual Food and Beverage Consumables Study. Overall, online grocery transactions increased 15% year-over-year, as existing buyers made more frequent purchases, and smaller eCommerce retailers saw massive surges in new buyers. Walmart was one of the beneficiaries of the shift to online, as it overtook Amazon in share of transactions for the first time.

Read More

TABS Analytics and Brewers Advisors Partner to Make Nielsen Data More Effective for Craft Breweries

Collaboration focuses on helping brewers increase trade promotion ROI by identifying spend effectiveness and improve sell-in to wholesalers and retailers

Shelton, Conn. – July 13, 2020  TABS Analytics, a Nielsen Connected Partner, announced today that it is collaborating with Brewers Advisors to launch a powerful software and analysis platform designed specifically for breweries that simplifies the use of Nielsen scan data. TABS Market Insights Connect™ clearly identifies sales problems, opportunities and indicated actions.

Read More