TABS Analytics Blog

2015 Cosmetics and Beauty Trends Infographic | TABS Analytics


TABS Group just completed its second annual Cosmetics and Beauty Trends Study in November 2015. The infographic below highlights some of the key findings the study, including:

  • Millennials very important to the cosmetics category and account for a disproportionate number of heavy buyers*
  • Cosmetics specialty chains such as Ulta and Sephora are driving industry growth
  • Social media, including beauty blogs, is very important to heavy buyers in getting information about brands and products. 

Click here to view as a PDF.


 * Heavy buyers  = 10+ cosmetics types purchased annually. 

 2015 Cosmetics Study