TABS Analytics Blog

No Kids? No Problem. (TABS Infographic) | TABS Analytics

In our first infographic from the 2017 TABS Baby Care Study, we highlight the importance of buyers without young children. Some findings from our study include:

  • Buyers without young children are also purchasing baby products  
  • Household penetration rises with income, with higher-income households having the highest levels

Be sure to watch the recording of our 2017 Baby Care webinar where we reviewed these points, and more, in detail.  

Download as PDF

TABS Baby Infographic


TABS Analytics Baby Care Study White Paper