TABS Analytics Blog

Chobani's Growth Suffers as Rivals Catch Up

Dr. Kurt Jetta was recently quoted in the New York Post regarding the recent difficulties that Greek yogurt maker Chobani has faced. Spurred by falling shares and slowing topline growth, Chobani needs to now focus on the realities of a much more competitive market. As Jetta stated: “They never embraced the reality that the market had changed, the category was maturing and that a shakeout was inevitable.”

2015 will shape up to be an interesting year to watch the developments in this category.