Dr. Kurt Jetta, Founder and CEO of TABS Group, wrote an article recently for the Electronic Retailing Association’s (ERA) blog. In the article, Dr. Jetta discussed our latest cosmetics survey, and its main findings:
- Awareness, favorability, and availability
- The effects of deals
- Outlet share
- Brand loyalty
“While the study focused specifically on cosmetics brands, this data is valuable to direct response marketers across industries because it shows how a product’s awareness, positioning, and price points can affect purchasing decisions,” Dr. Jetta wrote.