TABS Analytics Blog

Dr. Kurt Jetta In Drug Store News Speaking About Vitamin Category

Dr. Kurt Jetta, Founder and CEO of TABS Group, was recently featured in an article on Drug Store News about the Vitamins, Minerals and Supplements (VMS) category.

“[VMS] has always been a category that responds to the way retailers react to [growth opportunities],” said Kurt Jetta, CEO TABS Group. “It’s what we call high space elasticity, meaning if retailers add more [space] their sales will go up in an almost linear fashion. So a 5% increase in SKU count [equates to] a 5% increase in sales.”