Dr. Kurt Jetta, Founder and CEO of TABS Group, was recently featured in an article on Drug Store News about the Vitamins, Minerals and Supplements (VMS) category.
“[VMS] has always been a category that responds to the way retailers react to [growth opportunities],” said Kurt Jetta, CEO TABS Group. “It’s what we call high space elasticity, meaning if retailers add more [space] their sales will go up in an almost linear fashion. So a 5% increase in SKU count [equates to] a 5% increase in sales.”
