More than 600 papers were submitted for presentation at the prominent 35th ISMS Marketing Science Conference, and Dr. Kurt Jetta's Ph.D. Dissertation was one of the 30 selected to be presented at the conference at Ozyegin University in Instanbul, Turkey July 11-13 2013. Dr. Jetta's paper, A Theory of Retailer Price Promotion Using Economic Foundations: It's all incremental is the basis for our Trade Promotion Solutions and technologies, TABS AccuBase and TABS PromoMaster. Congratulations Kurt, on this honor and hard work. Full Dissertation.
Dr. Kurt Jetta, Ph.D. Dissertation