Trade spending is indeed the proverbial "Elephant" in the boardroom - debated, discussed, and, as Kurt Jetta, CEO of TABS Group feels, much maligned. In his recent interview with Elaine Watson, editor of foodnavigator-usa.com, Dr. Jetta discusses TABS Group's findings on the importance of trade promotion, and the fallacies that many CPG executives continue to cling to.
Read the full article on foodnavigator-usa.com
