TABS Analytics Blog

Trade spending: The elephant in the board room?

Trade spending is indeed the proverbial "Elephant" in the boardroom - debated, discussed, and, as Kurt Jetta, CEO of TABS Group feels, much maligned. In his recent interview with Elaine Watson, editor of, Dr. Jetta discusses TABS Group's findings on the importance of trade promotion, and the fallacies that many CPG executives continue to cling to.

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