TABS Analytics Blog

Unilever Extends Contract for TSA®


SHELTON, CT, April 19, 2010 TABS Group, a marketing research and consulting company based in Shelton, CT (, announced today an extension of its contract with Unilever ( - NYSE: UN, UL). The terms of the deal were not disclosed.

“We are pleased by the commitment Unilever has shown to TABS Innovation. We are excited to enhance our deliverables as we assist Unilever with its retail engagement,” commented TABS Group President, Dr. Kurt Jetta. “We are committed to assist Unilever in all matters related to advanced selling and retail support.”

“Working in concert, we are enhancing retailers’ ability to execute accurate and timely decisions leading to incremental sales and profits,” noted Jeffery Joyner, TABS Sr. Executive and Partner. “In addition to our Total Store Analytics platform, we will be adding TABS INSIGHT™, our new Visual Category Management Solution to our suite of Unilever solutions.”

“We are excited to have these additions to our partnership with TABS Group. Each new application adds additional insights to our excellent retail business solutions,” said Director of Category Management, Kimberly Senter. “In the initial programs with some of our customers, the response to this new capability has exceeded all expectations – as strong as anything we’ve experienced with respect to category management capabilities.”

“Our work in adjacency optimization, space allocation, aisle lead and profitability has enabled Unilever to partner with customers on cross category initiatives to drive mutual profitable growth. Each has reacted very favorably to TABS Total Store Analytics. We are confident we can take collaboration with our customers to new and deeper levels,” commented Lisa Klauser, Vice President of Consumer & Customer Solutions.


Dr. Kurt Jetta founded TABS Group in 1998 as a service with a better way to conduct sales and marketing analytics in the Consumer Product and Private Equity industries. TABS Group has developed unique and affordable processes to strip out time and cost from the analytical process. Their methodologies are robust, proven and put to work daily for dozens of clients across a variety of categories. For more information please visit