TABS Analytics Blog

Kate Cieslinski

Recent Posts

2022 Annual Food & Beverage Study

Insights Gained from Our 2022 Annual Food & Beverage Study

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How to Identify the Optimal Price Point During Inflation

 

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How to Determine Price Elasticity: What CPGs Should Know

For consumer packaged goods (CPG) brands, pricing can feel like a high-wire act. Set pricing too low, and your company could be missing out on margin. Price too high, and demand could snap altogether—and consumers may abandon your brand in the long run. That’s why identifying price elasticity is more important than ever.

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The Importance of eCommerce Data Harmonization

The COVID-19 pandemic caused a sudden and seismic shift in the retail sector that influenced consumption patterns, shopping behavior, what and where consumers buy, and how much and how often they buy. 

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What Is Data Harmonization? A Time-Saving Guide

Data is just like water—it’s everywhere and takes many different shapes. 

When collected and stored properly, you have what’s called a “data lake,” where you can swim in incredible, game-changing insight. 

But on the shadowy side of the data lake is the data swamp, where formatting issues, duplicates, junk, and missing data are aplenty. It can be a place of distress and confusion where there are so many data sources, analysts are drowning in data download and retrieval.

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