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The TABS Analytics 5th Annual Color Cosmetics Study: Cosmetic Market Trends to Watch

In November of 2018, TABS Analytics conducted the fifth annual survey of purchase trends affecting the U.S. cosmetics market.

TABS, founded by Dr. Kurt Jetta in 1998, is a leader in consumer-packaged goods (CPG) industry for outsourced sales and marketing analytics.

We provide sales and marketing professionals with detailed CPG analytics to give them a competitive advantage when determining their sales, marketing and business strategies.

TABS Takes on the Cosmetic Market

As we have done for the past five years, we applied our survey analytics methodology to the cosmetics market in the U.S.to measure all-outlet trends across a broad spectrum of color cosmetics segments.

Our analysis focuses on information related to consumers who make regular purchases of cosmetics. To this end, we survey 1,000 women ages 18 to 75 at the same time each year to avoid seasonality conflicts.

One of the goals of our annual survey is to provide a cosmetic market analysis report that will help businesses develop a more targeted marketing strategy for cosmetic products.

Our assessment of the cosmetics market for 2018 included the following touch points:

  • What types of cosmetics products consumers are buying
  • Which outlets consumers are choosing for regular purchases
  • What factors influence cosmetic purchase decision
  • How behavior has changed from year to year

For an overview of the highlights of our cosmetic market analysis with insights from Dr. Jetta, read on.

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TABS Analytics Announces Acquisition of Hybrid Intelligence

Strategic Acquisition Enhances TABS Analytics' Integrated Planning Solutions

Shelton, Conn. – March 25, 2019TABS Analytics announced today that it has acquired Hybrid Intelligence Inc., a Shelton, Conn.-based company that develops technology and provides services to operationalize data and analytics capabilities. Hybrid Intelligence specializes in enterprise integration, data management, analysis, planning and analytics for consumer-packaged goods (CPG), manufacturing and industrials.

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2018 Food and Beverage Industry Trends: Focus on Consumables

In August 2018, TABS Analytics rounded up comprehensive data to delve into specific food and beverage industry trends as they relate to consumables.

This information outlines shopping patterns and trends, including online grocery trends, snack food trends, organic food trends and other highly detailed statistics specific to the food and beverage industry.     

The Experts in Consumer Analytics®

Since 1998, marketers in the food and beverage industry have relied on the detailed analytics of TABS research, founded by Dr. Kurt Jetta in 1998, to track consumer shopping habits and trends.

Our technology-enabled analytics firm aims to simplify and improve the way analytics for consumer products are conducted through innovation to provide our clients with a strong, competitive advantage.

And our techniques get results — TABS is a leading outsourced sales and marketing analytics firm in the consumer-packaged goods (CPG) industry.

As we do each year, we recently took our innovative analytics techniques and applied them to our survey on 2018 food and beverage industry trends, including:

  • Food & Beverage category purchase frequency
  • General Food & Beverage category trends
  • Demographic profiles and deal preferences
  • Outlet shopping patterns, with a focus on emerging channels and eCommerce
  • Consumer attitudes towards “on-trend” concepts
  • Additional content on candy trends

For a brief overview of the state of the food and beverage industry trends for 2018, however, just read on.

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TABS Analytics Projects Recessionary Times Ahead for Cosmetics Industry

5th Annual Color Cosmetics Study Shows Multi-Year Declines in Purchasing by Heavy Buyers and Key Demographics, and Less Overall Consumer Engagement in the Sector

Shelton, CT – November 27, 2018 – Faced with fewer heavy buyers in key demographics, declines in purchasing across all product types and generally less consumer engagement in stores and online, the cosmetics industry is on the precipice of recession, according to the TABS Analytics 5th Annual Color Cosmetics Study. The study offers insights into cosmetics purchasing trends, including who buys cosmetics, the specific products consumers buy, the outlets at which they make purchases, the factors influencing purchase decisions, and year-over-year changes in behavior and attitudes.

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Strong Economy and Rising Income Fuels Meaningful Growth in Consumables Market, According to TABS Analytics’ 6th Annual Food & Beverage Study

Despite Growth, Online Grocery Still Has Long Way to Go to Become Meaningful Player

Shelton, CT – October 17, 2018 – Food and beverage categories have seen a meaningful increase over the last two years, as many major retailers saw same store sales rise thanks to an increase in median income and a low unemployment rate, according to the TABS Analytics 6th Annual Food and Beverage Consumables Study. The study identified solid share gains for online grocery but found that the format is still a small player in the $800 billion industry, accounting for less than 5 percent of sales.

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2018 Trends in the Liquor and Wine Industries - TABS Analytics

In June 2018, TABS Analytics conducted a comprehensive survey to figure out shopping patterns and opinions within the wine and liquor ("BevAlc") categories. Specifically, TABS sought to uncover 2018 wine trends and liquor trends that would be helpful to manufacturers, distributors and retailers in the BevAlc industry.

For the 2018 BevAlc study, we looked at consumer purchasing trends in the wine industry and liquor categories, including:

  • Purchasing Insights on wine and liquor types
  • Preferred purchase locations
  • Consumer attitudes on wine, liquor, and even cannabis

In addition, we've partnered with Nielsen to bring you BevAlc (Beer, Wine & Spirits) category data that you can analyze with the QuickTABS Connect™ platform. This is invaluable for BevAlc professionals in sales, marketing and general management positions.

So, for a brief overview of the state of the wine and liquor market, just read on.         

The Experts in Consumer Analytics®

Founded by Dr. Kurt Jetta in 1998, TABS Analytics is a technology-enabled analytics firm aimed at simplifying and improving the way analytics for consumer products are conducted.

We do this through analytical innovation, which gives our clients a strong, competitive advantage.

TABS is a leading outsourced sales and marketing analytics firm in the consumer-packaged goods (CPG) industry.

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Legalization of Cannabis Will Not Blunt Wine and Liquor Purchases, New TABS Analytics Report Reveals

Brand, Outlet and Discounts Play Little Role in Purchase Decision-Making

Shelton, CT – July 17, 2018 – As legalized, recreational cannabis becomes available in more states, it is not expected to have a significant impact on the purchasing of wine and liquor, according to the TABS Analytics 2018 Wine and Liquor Study. Similarly, consumers are not strongly influenced by brand, outlet and price when it comes to their making purchasing decisions. Even though nearly two-thirds of consumers make wine or alcohol purchases, the study shows a highly fragmented, immature market in which 27 percent or fewer of survey respondents noted they were familiar with liquor brands and only 19 percent for wine. In comparison, brand engagement for other consumer packaged goods (CPG) categories typically exceeds 40 percent to 50 percent, with customers shopping more frequently at specific outlets, while seeking discounts and other deals.

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TABS Analytics Names CPG Industry Veteran Tim Richerson as New CEO

Founder Dr. Kurt Jetta to Continue as Company Executive Chairman and Focus on Client Implementations and Product Development

Shelton, CT – July 10, 2018 – TABS Analytics, a leading CPG analytics firm, today announced that Tim Richerson, a consumer-packaged goods (CPG) industry veteran who held executive roles at Alan James Group and Rexall Sundown, has been named the company’s CEO. Dr. Kurt Jetta, TABS Analytics’ founder, will assume the role of Executive Chairman of the Board and will continue to work on major client implementations and new product development.

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Vitamin Sales Hit Record Heights as Online and Brick and Mortar Sales Continue to Rise, TABS Analytics Report Reveals

Growth Driven by Large Uptick in Occasional Buyers and  Addition of New Hair/Skin/Nail and Melatonin offerings

Shelton, CTJune 26, 2018 – Vitamin, mineral and nutritional supplement (VMS) sales grew by an estimated $500 million, or 3 percent, during the past year, driven by record increases at both online outlets and brick and mortar stores, according to the TABS Analytics 11th Vitamins, Minerals and Supplements Study. The 3 percent growth in the $14 billion VMS market was fueled by an increasing number of consumers who purchased products occasionally, and by strong growth at both Amazon and Walmart.

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U.S. Baby Products Sales Reverse Declines | Report | TABS Analytics

Toys “R” Us/Babies “R” Us bankruptcy not expected to affect the industry long-term as brick and mortar outlets projected to pick up most of the shift in sales

Shelton, CTMay 2, 2018U.S. baby products purchasing rebounded, growing three percent compared to 2017 according to TABS Analytics’ 2018 Baby Products Study, which was released today. According to the annual baby products study, an increase in purchasing from the lower income brackets (under $50,000) was a part of the reason for stabilization. The study says that purchasing also grew for older households, particularly those ages 65-74. The study showed that while purchase incidence is higher for households with young children than households without young children, households without young children comprise about 58 percent of the buyers overall and 50 percent of any given baby products segment. Purchase incidence for households without young children is 16 percent overall, the study showed.

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