2016 Edition Special Points of Interest
- Beauty Industry Trends
- Social Media Trends
- Beauty Specialty Retailer Updates
- Natural/Organic Cosmetics
- Ingredient Innovation
- Marketing Trends
- Consumer Insights
7 Best Korean Beauty Products & Trends of 2015… The Year of K-Beauty
The good news for those who have hopped on the K-beauty bandwagon is that this trend doesn’t look like it’s going to die out in 2016, especially as big retailers like Sephora and Urban Outfitters have gotten into the game, regularly stocking brands like TONYMOLY and Too Cool For School.
Just to solidify K-beauty’s dominance, Macy’s also launched its first Korean beauty shop in one of its stores in November.
As beauty aficionados await new, innovative products to hit American shoes in 2016, let’s look at the 7 most memorable Korean beauty products and trend of 2015:
- Cleansing Oils and Balms
- Food-Shaped Moisturizers
- Cushion Compacts—aka BB cushions, are most Korean beauty vloggers’ secret for flawlessly applied foundation. In the US, we’ve seen new Cushion products from L'Oréal and Physicians Formula as well as several Specialty store brands.
- DIY Heated Eyelash Curlers
- Water-Free Skincare Routines
- Sheet Masks
- Rubber Masks
L’Oréal’s success with video on Pinterest is good news for beauty advertisers
Pinterest has been sharing data suggesting beauty brands do particularly well with consumers on its platform; new numbers show video content there has boosted purchase intent for L'Oréal shoppers.
A case study showed that cinematic pins—scroll-activated video ads—increased purchase intent by 37.2% and brand awareness by 30.7%, compared with promoted pins—still image ads—boosting purchase intent 30.9% and brand awareness 21.3%. “Our audience is there to shop and discover new beauty products… enabling us to capture them in a consideration mindset when they are further down the marketing funnel,” says L'Oréal VP and president of integrated consumer communications.
72% of Pinners have seen something on Pinterest and made a purchase offline.
Sally Beauty wants to do more with data
The beauty supply distributor and retailer is responding to point-of-sale data more swiftly than ever with prescriptive analytic software.
“Cosmetologists and beauty enthusiasts rely on our expertise to provide the highest-quality beauty products on the market, and Profitect’s prescriptive analytics solution allows us to deliver on this commitment through its unique patterns and action-driven insight,” says Mike Povendo, Sally Beauty VP of loss prevention and safety.
The software proved helpful in bringing upselling opportunities to managers’ attention. Povendo shared a sales-side example, “...a customer came into the store to buy hair dye. There are other products that can go along with the dye like gloves, swabs, or a spray bottle. But not all our associates were selling those products along with the hair dye.” The data was captured by the software and prescribed a response. “Some of our managers received an email about those single item transactions with the recommendation that they retrain their associates.” The managers acted on this insight, encouraging associates to engage customers in more conversations about the benefits of the other products.
Top 10 Cosmetic Industry Trends to Look Out for in 2016
- Sustainability—packaging, water scarcity and microbeads
- Biotech—winning consumers
- Neurocosmetics—combining wellbeing and sensorial
- DIY beauty formations—blending at home
- Organic—ingredient supply issues and more defined products
- Experiential retail—a destination channel
- Financial forecast—look out for Coty and indie brands
- Pro-aging products—more launches in 2016
- Latin American region—slower growth will reshape market
- Beauty on a micro-scale—no more one size fits all
Berkeley teen skin study could usher in a new era of opportunity for natural and organic
Experts believe research highlighting the potential effects of certain cosmetic chemicals on the skin of teenage girls’ skin could spark renewed interest in natural and organic products.
Synthetic ingredients in many conventional cosmetics like parabens and phthalates are absorbed into the skin and can be toxic and disrupt hormones.
The study is a catalyst for further research that could lead to industry changes like requiring cosmetics brands to carry a warning regarding certain potentially hazardous ingredients.
Is the selfie putting pressure on younger people to seek beauty perfection?
A new study shows that an infatuation with selfies is leading more and more younger people to seek out cosmetic surgery as a means of correcting imperfections and those first wrinkles.
The findings reveal several opportunity areas for beauty players, such as beauty products aimed at enhancing selfies as well as post-surgery topical treatments targeted at younger people.
The American Academy of Facial Plastic and Reconstructive Surgery says 2/3 of its members reported an increase in the number of injectable or cosmetic procedures among patients below the age of 30.
82% of surveyed cosmetic surgeons said that among this age group it was social media and celebrities that were most often cited as a major influence in their personal perception.
Among the millennials cosmetic procedure wish list:
- Natural-looking noses—no sloped bridge or pinched tip
- Luscious lips—fuller and shapely not over-filled
- Younger-looking eyes
- Cosmetic procedures to remain competitive at the workforce
- Restored facial volume for sculpted cheekbones
Man-made cosmetics brushes sought after by more than half of consumers
As beauty products become more and more natural, brushes go evermore synthetic as a result of the same consumer demand for sustainable, safe, and cruelty-free cosmetics.
And it goes beyond ethics. Product performance, appearance and sensorial attributes are vital to consumer satisfaction.
A Harris Poll found 96% of women cite performance as the most important factor in a mak
eup brush purchase decision. 95% said durability is also important. A branding insight was uncovered too. While 65% of respondents do not know what their brushes are made of, 54% “would only buy brushes made of man-made fiber.” Thus, if synthetic brushes were labeled as
such, these consumers would select those brands.
Sheep oil makes its entrance to the North American beauty market
A lip balm based on sheep oil sourced in Australia is making its US debut, which the manufacturers claim is the first of its kind to hit the US market.
Lanolips has been made available to US consumers on the site Net-a-Porter, hoping to cultivate the same cult following it has in Australia and other markets.
The balm contains Lanolin, an ingredient naturally secreted by sheep to help water-proof their wool that has long been used as a moisturizer.