The good news for those who have hopped on the K-beauty bandwagon is that this trend doesn’t look like it’s going to die out in 2016, especially as big retailers like Sephora and Urban Outfitters have gotten into the game, regularly stocking brands like TONYMOLY and Too Cool For School.
Just to solidify K-beauty’s dominance, Macy’s also launched its first Korean beauty shop in one of its stores in November.
As beauty aficionados await new, innovative products to hit American shoes in 2016, let’s look at the 7 most memorable Korean beauty products and trend of 2015:
Pinterest has been sharing data suggesting beauty brands do particularly well with consumers on its platform; new numbers show video content there has boosted purchase intent for L'Oréal shoppers.
A case study showed t
72% of Pinners have seen something on Pinterest and made a purchase offline.
The beauty supply distributor and retailer is responding to point-of-sale data more swiftly than ever with prescriptive analytic software.
“Cosmetologists and beauty enthusiasts rely on our expertise to provide the highest-quality beauty products on the market, and Profitect’s prescriptive analytics solution allows us to deliver on this commitment through its unique patterns and action-driven insight,” says Mike Povendo, Sally Beauty VP of loss prevention and safety.
The software proved helpful in bringing upselling opportunities to managers’ attention. Povendo shared a sales-side example, “...a customer came into the store to buy hair dye. There are other products that can go along with the dye like gloves, swabs, or a spray bottle. But not all our associates were selling those products along with the hair dye.” The data was captured by the software and prescribed a response. “Some of our managers received an email about those single item transactions with the recommendation that they retrain their associates.” The managers acted on this insight, encouraging associates to engage customers in more conversations about the benefits of the other products.
Experts believe research highlighting the potential effects of certain cosmetic chemicals on the skin of teenage girls’ skin could spark renewed interest in natural and organic products.
Synthetic ingredients in many conventional cosmetics like parabens and phthalates are absorbed into the skin and can be toxic and disrupt hormones.
The study is a catalyst for further research that could lead to industry changes like requiring cosmetics brands to carry a warning regarding certain potentially hazardous ingredients.
A new study shows that an infatuation with selfies is leading more and more younger people to seek out cosmetic surgery as a means of correcting imperfections and those first wrinkles.
The findings reveal several opportunity areas for beauty players, such as beauty products aimed at enhancing selfies as well as post-surgery topical treatments targeted at younger people.
The American Academy of Facial Plastic and Reconstructive Surgery says 2/3 of its members reported an increase in the number of injectable or cosmetic procedures among patients below the age of 30.
82% of surveyed cosmetic surgeons said that among this age group it was social media and celebrities that were most often cited as a major influence in their personal perception.
Among the millennials cosmetic procedure wish list:
As beauty products become more and more natural, brushes go evermore synthetic as a result of the same consumer demand for sustainable, safe, and cruelty-free cosmetics.
And it goes beyond ethics. Product performance, appearance and sensorial attributes are vital to consumer satisfaction.
A Harris Poll found 96% of women cite performance as the most important factor in a mak
eup brush purchase decision. 95% said durability is also important. A branding insight was uncovered too. While 65% of respondents do not know what their brushes are made of, 54% “would only buy brushes made of man-made fiber.” Thus, if synthetic brushes were labeled as
such, these consumers would select those brands.
A lip balm based on sheep oil sourced in Australia is making its US debut, which the manufacturers claim is the first of its kind to hit the US market.
Lanolips has been made available to US consumers on the site Net-a-Porter, hoping to cultivate the same cult following it has in Australia and other markets.
The balm contains Lanolin, an ingredient naturally secreted by sheep to help water-proof their wool that has long been used as a moisturizer.