Consumables food and beverage (e.g. snacks, beverages, candy, cereal) categories account for roughly 20% of total U.S. consumer packaged goods (CPG) sales and are very important barometers for industry trends as a whole.
This infographic highlights some of the results from our 2015 CPG Consumables Study. A detailed report on the findings can be downloaded here.
Key findings include:
- Consumer purchasing rates for 15 consumables categories
- Analysis of heavy consumables consumers buying across key demographics
- Promotional deal tactics usage by consumers