TABS Analytics Blog

It's Still An FDMCD World - Vitamin Infographic | TABS Analytics


TABS Analytics completed its Vitamin and Mineral Supplements Study in May 2016. This third and final infographic in the VMS study below further highlights key findings, including:

  • FDMCD (Food, Drug, Mass, Club, Dollar Stores) continues to have the highest buyer penetration
  • But, Specialty attracts more heavier buyers
  • However, heavy buyers in general have been trending downward over the past 5 years


Click here to view as a PDF.


Vitamin Infographic


vitamin & mineral supplements report