TABS Analytics Blog

Online Baby Products Drive Category Sales - Infographic


TABS Analytics just completed its Baby and Infant Care Trends Study in March 2016. The infographic below highlights some of the key findings the study, including:

  • Online baby products sales accounts for about 20% of baby category purchases
  • Amazon, Wal-Mart and Target account for approximately 75% of online purchases
  • Higher-priced products are purchased more frequently online compared to lower-priced products

Click here to view as a PDF.

Baby Infographic