TABS Analytics just completed its Baby and Infant Care Trends Study in March 2016. The infographic below highlights some of the key findings the study, including:
- Online baby products sales accounts for about 20% of baby category purchases
- Amazon, Wal-Mart and Target account for approximately 75% of online purchases
- Higher-priced products are purchased more frequently online compared to lower-priced products
Click here to view as a PDF.