TABS Analytics | CPG Sales Analytics | TABS Analytics Blog

Online grocery purchasing rate is low, and loyalty rate is even lower

Written by TABS Analytics | September, 14 2016


TABS Analytics completed its Food and Beverage Categories Study in August 2016. This first infographic from this consumables study reveals some not-so-flattering details about the current state of onine grocery purchasing.

  • The ecommerce share in food and beverage categories remains low. 
  • Even with heavy investment behind improving online grocery shopping from retailers across the country, penetration declined in the past year.
  • The lone bright spot has been the slight gain in share for online grocery thanks to curbside pickup.


Click here to view as a PDF.